Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Week 1 to Week 5.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Week 1 | 385 |
| Week 2 | 1,148 |
| Week 3 | 4,446 |
| Week 4 | 5,633 |
| Week 5 | 2,918 |
How We Launched A Browser Game That Hit Page One In Days
Client Overview
Color Memory Game is a free-to-play browser game built around a Simon-style colour matching mechanic, designed for short cognitive sessions and shareable scores. The brief: launch the site, hit search, get to scale fast.
The Challenge
Casual browser games live and die on search. People type "memory game", "color memory test", "brain game" and click the first thing that loads instantly. To win in that environment we needed:
- Sub-second load on first paint, on the lowest-spec mobile.
- Indexation within hours of launch.
- Tight match between the meta title, the H1, and the user's mental model of what they wanted to play.
- Reasons to share so the launch could pick up momentum off-site.
Our Approach
This was a pure launch optimisation project. Everything was built around getting Google to discover, crawl, and rank the page within the first week, then keeping the engagement metrics strong enough to hold the ranking.
- Static-rendered, sub-100KB game page with the colour grid running on canvas.
- Schema markup for the game itself, with structured data for reviews, ratings, and instructions.
- Multi-language meta and content to capture global search demand on day one.
- Internal architecture for related variants (color memory test, sequence memory, brain training) ready for the long tail.
The Results
This is the case study with the cleanest evidence of fast-mover SEO done right. Real GSC data across the first five weeks:
- Week 1 (April 22-28): 385 clicks. Indexation complete by day 3.
- Week 2 (April 29-May 5): 1,148 clicks. Average position dropped into the top 5.
- Week 3 (May 6-12): 4,446 clicks, with a single day (May 12) hitting 1,896 clicks.
- Week 4 (May 13-19): 5,633 clicks, the strongest sustained week.
- Week 5 (May 20-26): 2,918 clicks as traffic normalised after the launch spike.
Across 28 days: 14,434 total organic clicks, 67,324 impressions, average position #3.8, CTR 21.4%.
Key Takeaways
You can launch into a saturated category and reach page one in days if the technical fundamentals are right and the page does exactly what the searcher came for. The compound benefit of speed plus strong intent match cannot be overstated.
