We build the systems that make search feel inevitable
SEO Turtle began as a rebellion against vague promises and vanity metrics. We are the people brands call when they want search to feel like a competitive advantage, not a line item they tolerate.
The moment we decided to do this differently
John was leading an in-house SEO team when yet another agency dropped a 60-page audit with no ownership, no prioritisation, and no context. The project stalled, trust eroded, and opportunity dried up. The problem wasn't talent, it was accountability.
SEO Turtle was born from that frustration. We vowed to stay small, stay embedded, and stay close to the numbers. Every engagement starts with listening, continues with co-creation, and ends when your team doesn't need us every day.
Eight years later we're still allergic to performative marketing. We focus on momentum, invite your team into every decision, and document the playbook so you can scale it.
How we choose partners
We work with founders, marketing leaders, and product teams who believe search can accelerate the business, not just report on it. If you love experimentation, crave clarity, and want a partner who tells you the truth, we'll get along.
What you'll never see from us
- Copy-paste roadmaps. Every programme is built around your team's capacity and commercial reality.
- “Trust us” reporting. We surface the uncomfortable truths alongside the wins.
- Vanity metrics. We obsess over revenue moments, adoption, and lifetime value.
The beliefs we run on
These principles shape every standup, every roadmap, and every client conversation. If they resonate, we're likely aligned.
Clarity over theatre
Dashboards don't move markets, decisions do. We show you the signals, the risk, and the path forward in plain language.
Curiosity as process
Every crawl report and SERP shift is an invitation to learn. We poke, prototype, and question assumptions before we push code.
Trust is the offer
Transparency is not a feature. It's the product. Budgets, experiments, misses, and wins, nothing is hidden behind agency theatre.
Compounding beats campaigns
We build reusable playbooks, reusable content architectures, and reusable relationships. Quick wins are nice; momentum is better.
Teach while we execute
Your team should be smarter after every standup. We document, coach, and hand over the keys as we go.
Measure what matters
Rankings are vanity without conversions, pipeline, and retention. Our scorecards follow the money and the mission.
How we build momentum
Four beats we repeat with every partner until search becomes a natural habit inside your organisation.
Listen deeply before we prescribe
We start with interviews, analytics dives, and search listening so we can map how customers describe their pain, not how you wish they did.
Build roadmaps that teams can feel
Every plan ships with owners, rituals, and expected friction. Teams adopt strategy when it feels practical, paced, and human.
Ship in deliberate loops
We pair technical fixes with narrative upgrades, then amplify with authority. Each loop compounds the last until search becomes predictable.
Report like operators, not vendors
Weekly signals call out what changed, what's blocked, and where we are betting next. No fluff, no filler decks, just the truth.
Meet the people in the room
We stay lean on purpose so you always work with the people shaping the strategy.
John Kyprianou
John started SEO Turtle after years of watching agencies hide behind jargon. He's part engineer, part storyteller, and entirely obsessed with removing friction between search intent and your product. When a crawl error appears, he's already mapping the fix and the follow-up opportunity.
Where they shine:
Martina
Martina translates messy positioning statements into narratives people actually repeat. She turns interviews into content libraries, builds social proof systems, and makes sure every asset carries the founder's voice without sounding like the founder wrote it.
Where they shine:
Ready to write the next chapter?
Bring us the messy analytics, the half-finished migrations, the ambitious leadership team. We'll bring the clarity, the roadmap, and the courage to ship.