Independent SEO operators
A decade of shipping search that boards and product teams can trust
SEO Turtle is intentionally small. We sit beside in-house teams, experiment responsibly, and protect the signals that matter—revenue, enrolments, and reputation. Less hype, more steady delivery.
Built and run search programmes across B2B, consumer, and education.
Owned organic growth for regulated and high-volume exchange brands.
Scaled search for a leading UK online course provider with millions of learners.
Operators on the ground in Paphos and London, serving teams globally.
Who we are
We have spent the last 10 years inside founder-led startups, regulated fintech, and global education brands. That means tighter stakeholder comms, realistic delivery plans, and SEO that fits compliance rather than fights it.
Search lead for exchanges handling high-frequency traffic, compliance reviews, and reputation-sensitive queries.
Organic growth for one of the UK’s leading course providers: syllabus mapping, schema, and enrolment funnels.
New-market entries with localisation, SERP-safe migrations, and analytics you can defend in the boardroom.
Why we love SEO
Search rewards teams who learn in public. We test, measure, and repeat until the signals stack up.
We treat every hypothesis like a lab test: isolate variables, run controlled experiments, then roll out what works.
SERPs move daily. We monitor, document, and respond with playbooks rather than panic.
Technical hygiene, content governance, and measurement guardrails keep growth steady even when algorithms shift.
Every action is tied to a conversion path, a learner milestone, or an investor metric—not vanity charts.
How we operate
Fintech discipline meets editorial care. Every engagement is built to withstand audits, releases, and product shifts.
We start with stakeholder interviews, data audits, and search listening to reflect how your audience actually speaks.
Technical fixes, content upgrades, and authority moves ship together so each cycle compounds the last.
Clear narratives, decision logs, and next actions. No filler decks—just the signals you need to steer.
Where you can find us
Two hubs, one approach: embedded collaboration with teams across time zones.
Roupel 11, Paphos 8025
North East London, UK
The people you work with
Direct access to the operators doing the work—no layers, no handoffs.
John Kyprianou
John has spent a decade leading SEO in-house and agency side, including regulated crypto exchanges. He pairs technical rigor with product thinking so roadmaps actually ship.
Martina Alexandrou
Martina turns audience research into content systems that people share. She builds social proof, manages tone of voice, and keeps campaigns consistent across channels.
Ready for a calmer SEO programme?
Bring us your roadmap, constraints, and ambitions. We will show you a measured plan and the experiments to get there.