Website Quality Audit Template
Pulls six SEO tools into one scored audit with a prioritised fix list.
- Aggregates technical, on-page, content and backlink signals on a single tab
- Scores each page on indexability, internal link equity and content depth
- Outputs a prioritised action list keyed to estimated traffic uplift
- Tracks fix status across owners and sprint cycles
Useful for: In-house SEO leads, agencies running quarterly client audits, founders auditing before a redesign.
Request the audit template ↗Keyword Research Workbook
Clusters keywords by intent, maps them to pages, and flags cannibalisation.
- Intent classification (informational, commercial, transactional, navigational)
- Topical cluster grouping with parent-child relationships
- Cannibalisation detector that highlights overlapping target pages
- Priority scoring based on volume, difficulty and current rank
Useful for: Content teams planning a quarter of editorial output, anyone migrating to a new site structure.
Request the keyword workbook ↗Content Brief Template
The brief we hand writers, with SERP intent and outline scaffolding built in.
- Pre-populated SERP intent and primary entity sections
- Outline scaffolding with H2/H3 prompts based on top-10 competitor analysis
- Internal linking suggestions tied to your existing content
- Required schema fields (Article, HowTo, FAQ) called out inline
Useful for: Marketing managers briefing freelancers, content teams running a structured editorial pipeline.
Request the content brief ↗Link Prospecting Tracker
Outreach pipeline, template library, and anchor text monitoring in one sheet.
- Prospect pipeline with status (researched, contacted, replied, won, lost)
- Outreach template library with subject lines and follow-up cadence
- Anchor text diversification monitor (branded vs partial-match vs naked)
- Wins log with referring domain rank, link type and target URL
Useful for: Anyone running a real link-building campaign. Replaces three tools and four spreadsheets.
Request the prospecting tracker ↗Local SEO & GBP Audit Worksheet
NAP audit, GBP completeness score, review velocity, and local rank tracking.
- NAP citation audit across 40+ directories
- GBP completeness score (categories, attributes, services, products, posts)
- Review velocity and sentiment tracker
- Local keyword rank tracking by city / service combination
Useful for: Multi-location service businesses, dental and legal practices, restaurant groups.
Request the local SEO worksheet ↗Internal Link Equity Map
Shows where internal link equity flows and which commercial pages are starved.
- Crawl-data importable view of every internal link source and target
- PageRank flow visualisation by page type (commercial, informational, utility)
- Orphan and near-orphan page detection
- Optimisation recommendations ranked by potential revenue impact
Useful for: Sites with 100+ pages. Especially useful post-redesign or after a content sprint.
Request the link equity map ↗SEO KPI Dashboard Template
The Looker Studio dashboard we ship to clients, wired to Search Console and GA4.
- Connected to GSC and GA4 with one-click data source swap
- Pipeline view: impressions, clicks, sessions, conversions, revenue
- Page-level performance with month-over-month deltas
- Branded template you can resell or whitelabel internally
Useful for: Agencies reporting to clients, in-house teams reporting up to leadership.
Request the dashboard ↗Competitor Content Gap Analysis
Finds the keywords competitors rank for that you do not, then ranks the gaps.
- Side-by-side ranking comparison across up to 5 competitors
- Gap classification (you outrank, parity, they outrank, both miss)
- Effort estimation based on current ranking and content quality
- Build vs improve vs ignore recommendation per gap
Useful for: Anyone defending a niche from a well-funded competitor, or entering a new vertical.
Request the gap analysis ↗