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Templates Vault

SEO Templates & Worksheetsthe exact files we use on client work, free

Battle-tested across hundreds of audits. Website quality audits, keyword research, content briefs, link prospecting, local SEO, dashboards. Copy the ones you need.

Browse the templatesHave us run them for you
8
Templates
6+
Years of refinement
100%
Used on real client work
$0
Cost to use

Why we open-sourced the vault

We have been refining these templates for six years across SaaS, iGaming, finance, legal and local service clients. Most agencies treat their workflows as proprietary. We do not, because the templates are not the moat. Execution is.

If you can run the Website Quality Audit Template on your own site and ship the fixes, you probably do not need an agency. If you can run it but never get around to shipping the fixes, that is exactly where we come in.

Every template below is the current version, the one our team is using this quarter. When we update them, subscribers get the new file. No fluff PDFs. No "ultimate guide" gating. Just the working files.

The templates

Each card lists what the template actually does, who it is best for, and how to request it.

Website Quality Audit Template

The flagship template. A Google Sheets workbook that pulls data from six SEO tools into one analysis we hand to enterprise clients on day one of every engagement.

What it does
  • Aggregates technical, on-page, content and backlink signals on a single tab
  • Scores each page on indexability, internal link equity and content depth
  • Outputs a prioritised action list keyed to estimated traffic uplift
  • Tracks fix status across owners and sprint cycles
Best for

In-house SEO leads, agencies running quarterly client audits, founders auditing before a redesign.

Request the audit template

Keyword Research Workbook

Goes beyond a flat keyword list. Clusters terms by intent, maps them to pages, and flags cannibalisation risk before you spend the content budget.

What it does
  • Intent classification (informational, commercial, transactional, navigational)
  • Topical cluster grouping with parent-child relationships
  • Cannibalisation detector that highlights overlapping target pages
  • Priority scoring based on volume, difficulty and current rank
Best for

Content teams planning a quarter of editorial output, anyone migrating to a new site structure.

Request the keyword workbook

Content Brief Template

What we hand to writers (internal or freelance). Removes the "but what did you actually want?" round of edits and aligns content to a single SERP intent.

What it does
  • Pre-populated SERP intent and primary entity sections
  • Outline scaffolding with H2/H3 prompts based on top-10 competitor analysis
  • Internal linking suggestions tied to your existing content
  • Required schema fields (Article, HowTo, FAQ) called out inline
Best for

Marketing managers briefing freelancers, content teams running a structured editorial pipeline.

Request the content brief

Local SEO & GBP Audit Worksheet

The exact checklist we run for multi-location clients. Covers NAP consistency, GBP optimisation, local citations and review velocity in one workbook.

What it does
  • NAP citation audit across 40+ directories
  • GBP completeness score (categories, attributes, services, products, posts)
  • Review velocity and sentiment tracker
  • Local keyword rank tracking by city / service combination
Best for

Multi-location service businesses, dental and legal practices, restaurant groups.

Request the local SEO worksheet

SEO KPI Dashboard Template

The Looker Studio dashboard we ship to every client. Pulls Search Console, GA4 and ranking data into one view that non-SEO stakeholders can actually understand.

What it does
  • Connected to GSC and GA4 with one-click data source swap
  • Pipeline view: impressions, clicks, sessions, conversions, revenue
  • Page-level performance with month-over-month deltas
  • Branded template you can resell or whitelabel internally
Best for

Agencies reporting to clients, in-house teams reporting up to leadership.

Request the dashboard

Competitor Content Gap Analysis

Find the keywords your three biggest competitors rank for that you do not. Then prioritise which gaps are worth closing first.

What it does
  • Side-by-side ranking comparison across up to 5 competitors
  • Gap classification (you outrank, parity, they outrank, both miss)
  • Effort estimation based on current ranking and content quality
  • Build vs improve vs ignore recommendation per gap
Best for

Anyone defending a niche from a well-funded competitor, or entering a new vertical.

Request the gap analysis

How to get a template

1

Click the request button

Each card sends you to the relevant service page or our free SEO review form.

2

Tell us which one (or several)

Mention which templates you want in the message. We send links the same business day.

3

Copy to your Drive

Google Sheets / Looker Studio templates open as view-only, then File → Make a copy.

Want us to apply these for you?

Templates without execution are just files. These are the services where we run the templates on your behalf.

Website AuditsTechnical SEOContent StrategyBacklink BuildingLocal SEOAI Search Optimization

Template questions, answered

Everything people ask before they hit the request button.

Yes. We give them out because they generate trust and the agencies who can run them on their own usually still want help with execution. If you want us to run an audit using the Website Quality Audit Template on your site, that part costs money.

Most are Google Sheets workbooks (you copy them to your own Drive). A few are Notion templates or Looker Studio dashboards. We send the right format depending on which template you request.

Two reasons. First, we update the templates regularly and email subscribers get the new versions automatically. Second, we like to know which templates actually get downloaded so we know where to invest editorial time.

The KPI Dashboard, Content Brief and Link Prospecting Tracker, yes (we built them as whitelabel-friendly). The Website Quality Audit Template, no, that one stays as-is with attribution.

Probably. We have about 40 internal templates. If you tell us what you need on the request form, we will send the closest match we have plus any custom additions we use for that scenario.

That is what we do for a living. Start with a free SEO review and we will tell you exactly which templates we would apply, what the output would look like, and what it would cost.

Templates are the easy part. Execution is everything.

Start with a free SEO review. We will run the audit template on your site and send you the filled-out version with the priority fixes already ranked.

Get a free SEO reviewTalk to us