SEO content strategy & writing
Fewer empty pages. More useful answers.
Content strategy, page improvements and writing for businesses that need their expertise to come across clearly. Built around what customers search for and what they need to decide.
Where we start
Publishing more can make the problem bigger.
A website can have plenty of articles and still leave the important questions unanswered. Thin service pages, overlapping guides and content written without expert input make it harder for visitors to see why your business is relevant.
We audit what you already have before adding to it. Each page gets a decision: keep, improve, combine or remove after checking its search performance, links and role in the customer journey.
The work
A content plan with a purpose for every page.
Content audit & consolidation
Map existing URLs to search intent and business value. Identify overlap, outdated information and pages that could work better as one stronger resource.
Search & customer research
Use search data, competitor pages and input from your team to understand the questions buyers ask, the words they use and the evidence they expect.
Service, product & category pages
Improve the pages close to a buying decision. Explain your offer, answer objections and give visitors a clear next step without burying it under generic copy.
Expert-led articles & updates
Turn your team’s knowledge into practical guides, comparisons and supporting resources. Update useful older work and link it to the pages it helps explain.
How we work together
A clear plan, with someone accountable for it.
Map what exists
We combine an inventory of your content with search performance and commercial priorities. The first decision is where existing pages can do more.
Research and write
We prepare focused briefs, gather input from your subject experts and write for the person making the decision. Your team reviews factual claims.
Publish and learn
We check headings, metadata, internal links and the next step for visitors. Performance reviews inform updates and the next content priorities.
You get a URL and topic plan, priorities for existing pages and a clear scope for new content. Depending on the engagement, we supply briefs, finished copy or both.
We ask for the details only your business can provide: real examples, product limitations, how you deliver the service and the questions your sales team keeps answering. Those details make the writing useful and recognisable.
Founder, SEO Turtle
Meet the people behind the workBefore we start
A few fair questions.
Do we need to publish a set number of articles each month?
No. The workload should follow the opportunity and your ability to supply useful expertise. Improving a service page or consolidating overlapping articles may be more valuable than adding several new posts.
Will you write the content or just provide briefs?
We can do either. We agree whether you need research and briefs, writing and editing, or support for your internal team. Your subject experts review technical, legal or other specialist claims before publication.
How do you decide which pages to consolidate?
We compare search intent, impressions, clicks, links and each page’s role. Where pages serve the same need, we may combine the useful material and map the retired URL to a relevant destination. We check the data before recommending removals.
Can you match our existing voice?
Yes. We use examples of your writing and conversations with your team to understand how you explain your work. We favour precise language and real detail over formulaic introductions and unsupported claims.
Let’s talk about your site
Make your website sound like the business behind it.
Send us your URL, your target market and what you want the website to do for your business. We’ll talk through where SEO can help.