Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Sep 25 to May 26.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Sep 25 | 27 |
| Oct 25 | 28 |
| Nov 25 | 32 |
| Dec 25 | 26 |
| Jan 26 | 41 |
| Feb 26 | 51 |
| Mar 26 | 70 |
| Apr 26 | 67 |
| May 26 | 84 |
How We Launched A Cyprus Cleaning Service That Owns Its Local SERPs
Client Overview
Cyprus Cleaners is a local cleaning business offering residential, end-of-tenancy, and commercial cleaning across Cyprus. New domain. No existing search footprint. Strong demand in the local market but multiple established competitors with five-plus years of presence.
The Challenge
Local services SEO has one rule: the businesses that win are the ones with the matching service page, in the matching city, with the matching schema. Most competitors have one service page covering everything and rely entirely on Google Business Profile.
- Generic competitor content with one service page covering "cleaning services Cyprus" and nothing more specific.
- No local authority as a new domain against established players.
- Highly transactional intent meaning the searcher decides within thirty seconds of landing.
Our Approach
We launched with the local-services SEO playbook done correctly: service-by-service pages, city-by-city pages, proper local schema, fast load, and clear pricing where appropriate.
- Service-specific pages for residential, end-of-tenancy, commercial, deep clean, and post-construction cleaning.
- City pages for Nicosia, Limassol, Paphos, Larnaca, and surrounding areas.
- Local schema markup for the business, services, and area served.
- Google Business Profile integration with the website pulling reviews and local signals.
The Results
Real GSC data from launch through May 2026:
- Monthly organic clicks grew from 27 in September 2025 (partial month, launch) to 84 in May 2026.
- First-page keyword count grew from 3 to 68 tracked local cleaning terms.
- Average ranking position held at #9-15 across the island, well inside the bookable range for local services.
- Steady upward trend every quarter, with the largest jumps coming as new city pages were indexed and reviewed.
Key Takeaways
The local-services playbook works when it is executed properly. One generic page does not get you anywhere. Five service pages times five city pages does, especially with proper schema and local signals. The data above is the proof.
