Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Jul 25 to Mar 26.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Jul 25 | 167 |
| Aug 25 | 211 |
| Sep 25 | 330 |
| Oct 25 | 351 |
| Nov 25 | 390 |
| Dec 25 | 415 |
| Jan 26 | 459 |
| Feb 26 | 385 |
| Mar 26 | 629 |
How We Helped A Cyprus Solar Installer Own Page One
Client Overview
Smart Solar Cyprus is a residential and commercial solar installer covering the whole island. The market on Cyprus had heated up fast with electricity prices climbing, and the company needed to convert that demand into qualified enquiries before the bigger national players took the high-intent queries.
The Challenge
Solar in Cyprus is dominated locally by a handful of named brands plus government scheme pages on .gov.cy domains. Ranking against established competitors with five years of authority required:
- Service depth on the specific installations (residential PV, commercial systems, battery storage, net metering).
- Government scheme coverage so the site captured high-intent queries from people looking into subsidy programmes.
- Local trust signals including reviews, project galleries, and area-specific landing pages.
Our Approach
We anchored the site to the queries that map directly to enquiries: cost queries, scheme queries, installer comparison queries. We ignored vanity terms that send research traffic but rarely convert.
- Cost-led service pages explaining the actual figures, with calculators where appropriate.
- Government scheme content covering the Cyprus solar subsidy and net metering changes as they shipped.
- Local service pages for Paphos, Limassol, Larnaca, Nicosia, and Famagusta.
- Project gallery and reviews to provide the trust signals that customers need before booking a site visit.
The Results
Real Google Search Console data from launch through March 2026:
- Monthly organic clicks grew from 167 in July 2025 to 629 in March 2026, a 277% increase across nine months.
- First-page keyword count grew from 15 to 135 tracked terms.
- Average ranking position improved into the #5-7 range and held there, which is the part of page one that actually converts.
- Total clicks across the engagement: well over 3,000 organic visitors to enquiry-intent pages.
Key Takeaways
Local services SEO is about intent, not volume. Ranking #1 for "what is solar power" sends researchers. Ranking #5 for "solar installation cost cyprus" sends buyers. We picked the right queries and the conversion data followed.
