July 11, 2025•Digital Marketing
PPC for law firms: a practical guide to Google Ads for legal intake
Legal is the most expensive category in Google Ads again this year, and most law firm accounts waste the budget on structure, not bids. Here is how we would build a law firm PPC account in 2026: which campaign types earn a place, what AI Max and ads in AI Mode change, and how to keep intake and compliance under control.
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