Practical guides for ranking inside ChatGPT, Perplexity, Gemini and Google AI Overviews
AI search visibility is no longer a side project. Perplexity-tracking queries on our own site jumped from a few hundred a month to over ten thousand inside two quarters, and every client conversation now includes the question "are we showing up in ChatGPT?"
The articles in this hub are the answers we give. Methodology that holds up under scrutiny, tools we actually use, and the parts of traditional SEO that still matter (most of them) versus the parts that need a fresh approach.
If you want us to apply these insights on your account, see our AI Search Optimization service.
For a year the comfort blanket has been that AI Overviews only strip out low-value bounce clicks you never wanted anyway. A new randomized field experiment says that's wrong. The lost clicks were just as engaged as the ones that stayed.
Google's Personal Intelligence pulls a searcher's Gmail and Photos into AI Mode, so the answer they see is shaped by who they already are. That quietly turns owned relationships into a ranking input, and it changes what you can and can't optimize for.
Google finally published its own guidance on optimizing for AI Overviews and AI Mode, and it quietly dismantled half the GEO playbook vendors have been selling. Here is what the guide gets right, the part it conveniently leaves out, and what a Cyprus or US business should actually do this quarter.
Cloudflare's new default blocks AI training and agent crawlers on ad-supported pages from September 15. Most coverage misses the important part: it does not remove you from AI Overviews. Here is what to check and what to leave alone.
Everyone chasing AI citations is optimising for the moment ChatGPT searches the web. New data says that moment only happens on roughly a third of prompts. The other two-thirds are answered from the model's memory, which is a completely different game with a completely different playbook. Here is how to compete in both.
AI Overviews are already live across nine European countries, and Google AI Mode is expected in Europe before the end of 2026. Cyprus is not switched on yet, which is the best news a local business will get this year. US businesses are the live dress rehearsal. Here is how to spend the runway before it closes.
AI Overviews show up on roughly a third of informational searches and almost none of the transactional ones. That split, not the raw scare stats, is the thing to build your strategy around.
At I/O 2026 Google launched Universal Cart, a single basket that works across Search, Gemini, YouTube and Gmail. For years SEO was about winning the click to your site. Universal Cart removes the click even for buyers. Here is our practitioner read on what actually changes and the unglamorous feed work that decides who wins.
Google quietly shipped a switch that removes your site from AI Overviews and AI Mode while leaving your normal rankings untouched. It sounds like a gift to anyone watching AI eat their clicks. We explain why it is a regulatory escape hatch built for a handful of publishers, not an SEO lever, and why flipping it makes most businesses invisible exactly where attention is heading.
For 25 years the deal was simple: ads sat at the top, organic links sat below, and everyone knew which was which. In June 2026 both Google and OpenAI started weaving ads directly into the AI answer. We break down what actually changed, why it makes organic citations more valuable rather than less, and what a business in Cyprus or the US should do about it right now.
For 25 years the Google search box recorded the question you already had. The new AI search box helps you write a better one, suggesting and reshaping your query before you finish typing. That moves the decisive moment of search upstream, off the results page and into the box. Here is our practitioner read on what it changes and what to do now.
LLMs do not rank your page, they lift a passage from it and quote it. That single change rewrites how you should write. Here is our tested, practitioner read on structuring content so AI answer engines extract and cite you, what the controlled research actually proves, and the schema and llms.txt myths to stop wasting time on.
A whole industry has sprung up promising to get your brand cited in ChatGPT, Perplexity and Google AI Overviews. In May 2026 Google quietly redrew the line, putting paid and inauthentic AI mentions inside its spam policy. Here is our practitioner read on what is fair game, what will get you burned, and what actually earns citations that last.
At I/O 2026 Google introduced information agents, background bots that monitor the web around the clock and ping their owner the moment something matches. That quietly breaks the model SEO was built on, the single search moment. Here is our practitioner read on what it changes and what to do now.
In the same week, Google gave SEOs two things: a scoreboard for AI search inside Search Console, and a blunt reality check on the GEO tricks people have been selling. We break down what the new report shows, the big gaps it leaves, and why Google's myth-busting guide matters more than the report.
Gambling is one of the most cautious categories in AI search. Ask ChatGPT or an AI Overview for the best online casino and you often get a hedge, not a recommendation. We pulled our own Search Console data on the iGaming vertical, looked at who is winning the citations, and put together the playbook for getting casino and betting brands surfaced by AI engines that would rather not name you at all. Built for operators and affiliates in Cyprus, the US, and beyond.
Searches for AI search visibility are up more than tenfold in a year, and a wall of tools has appeared to sell it back to you. We pulled our own numbers, including one page that earned 30,115 impressions and zero clicks, to work out what AI search visibility actually buys you and how to measure it without paying for a dashboard.
AI Overviews have gone from an experiment to the default on most informational queries, and the click data is brutal. We pulled 90 days of our own Search Console numbers, looked at how Google actually chooses the sources it cites, and worked out which advice is worth your time and which is just fear talking. Cyprus and US businesses get a different answer.
Query fan-out is the buzzword of mid-2026, and for once it points at something real. Google AI Mode breaks one question into ten or more parallel sub-searches and stitches the answers together. We dug into our own Search Console data, found the pattern sitting in plain sight, and worked out which parts of the new advice are useful and which are just tools selling you a problem.
Search Console is showing the same pattern everywhere: impressions rising, clicks flat or falling. The industry calls it the great decoupling and blames AI Overviews. We pulled 90 days of our own data, found the pattern in black and white, and then did the part most takes skip. We worked out how much of it is actually AI and how much is just SEO doing what it always did.
AI agents are starting to browse, compare and check out on behalf of real customers. Search interest in agentic commerce is up 408 percent in a year. We break down what is genuinely happening, what is still demo-ware, and the handful of things that decide whether an agent ever puts you in the basket.
The GEO vs SEO debate has turned into a turf war on LinkedIn. We run both for clients every day, so here is the version without the ego. What genuinely differs, where it is the same job with a new label, and a simple way to split your effort that holds up under real data.
Searches for answer engine optimization are up 85 percent year on year and a new AEO tool launches every week. We strip the term back to what actually moves the needle, where it is just SEO with a new label, and the few habits that genuinely earn you citations in ChatGPT, Perplexity and Google AI Overviews.
Eighteen Perplexity rank trackers compared across pricing, accuracy and reporting. Twelve tested hands-on against real client prompts, six more assessed on documentation, demos and trial accounts. The shortlist you actually need.
Search demand for Perplexity rank tracking has gone from zero to a crowded SERP in eighteen months. We tested the tools, ran our own prompts, and dug into Perplexity's actual ranking signals. Here is what is real and what is dashboard theatre.
llms.txt has become the most adopted file in SEO that nobody can prove is being read. We have been running it across client sites for six months. Here is what we are seeing, what the search data says, and whether you should bother.
Google AI Mode searches exploded from 12,100 to 246,000 per month in 12 months. The ranking signals are shifting fast. Here is the GEO playbook we are using with clients right now.
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