Editorial outreach, digital PR and link strategies that move rankings
Link building is where most SEO programs either accelerate or stall. The articles here cover the strategies we use on live client work: digital PR, editorial outreach, broken link recovery, anchor text diversification, and the boring-but-essential measurement that proves links actually shifted rankings.
Heavy emphasis on what to avoid. The link-building category is full of advice that worked in 2018 and now triggers manual penalties.
If you want us to apply these insights on your account, see our Backlink Building service.
Most backlink advice still reads like 2015: chase DA, get the link in the body, make sure it's followed. Here is how we actually judge a link in 2026, what Google has said about links mattering less, and a checklist you can run on any prospect in five minutes.
Most of the industry pays for links and most of it will not say so. Here is what buying backlinks looks like in 2026, what Google's systems actually do with a paid link, what the May, June and August updates targeted (and did not), and where we would put the same budget instead.
Google has said for nearly twenty years that a .edu link gets no special treatment, and that it ignores a lot of them because they get spammed so hard. Some university links are still worth real effort. Most of what is sold as edu backlinks is not. Here is how to tell the two apart and what the outreach actually looks like.
Most publishers will not link to a casino at any price, so the market fills with PBNs and 'casino guest post' marketplaces that sell exactly what Google discounts. Add four regulators with different views on who is liable for an affiliate's marketing. Here is what a defensible casino link profile actually contains and how each part of it gets earned.
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