Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Jan 25 to Mar 26.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Jan 25 | 2 |
| Feb 25 | 5 |
| Mar 25 | 1 |
| Apr 25 | 8 |
| May 25 | 14 |
| Jun 25 | 31 |
| Jul 25 | 109 |
| Aug 25 | 170 |
| Sep 25 | 330 |
| Oct 25 | 488 |
| Nov 25 | 328 |
| Dec 25 | 257 |
| Jan 26 | 654 |
| Feb 26 | 520 |
| Mar 26 | 663 |
How We Took A North London Accountant From Invisible To First Page
Client Overview
IAK Accountants is a North London accounting firm founded by John Kyprianou, offering bookkeeping, payroll, VAT advice, tax planning, and Xero-based cloud accounting to UK businesses and individuals. The expertise was real, the online visibility was not.
The Challenge
In January 2025 the site was averaging two organic clicks per month at an average ranking position around #85. The previous platform was slow, hard to update, and had no content depth across the service pages the firm actually wanted to be known for.
- Slow legacy stack making it impossible to publish or fix issues at speed.
- Almost no first-page keyword coverage outside of brand terms.
- No service-page strategy to capture the high-intent queries that drive consultation enquiries.
Our Approach
We rebuilt IAK on Next.js for speed and editorial flexibility, then ran a content programme that systematically targeted every commercial service the firm offered, with supporting guides underneath each one.
- Next.js platform rebuild with strong Core Web Vitals and structured data baked in.
- Service hub pages for VAT, bookkeeping, payroll, self-assessment, limited company accounts, and Xero migration, each with deep, locally targeted content.
- Supporting blog pipeline covering UK accounting questions in plain language, every one internally linked back to a service page.
- Local schema and citations to anchor the firm to North London search.
The Results
The numbers below come straight from Google Search Console:
- Monthly organic clicks grew from 2 in January 2025 to 663 in March 2026, a 330x increase over fifteen months.
- Average ranking position improved from #85.4 to #9.8, moving from invisible to the bottom of page one for tracked terms.
- Monthly impressions grew from 2,207 to 145,053, a 66x increase in search visibility.
- First-page keyword count grew from a handful to over 235 tracked first-page terms.
Key Takeaways
The result is exactly what a small services firm needs from SEO: a steady, compounding source of consultation enquiries that did not exist before. The technical rebuild was the precondition. The content programme was the engine.
The full approach behind this result is documented on our SEO for accountants page.
