Rank your products and convert more shoppersShopify, WooCommerce, and custom stores covered
We fix the technical issues, organize categories, and optimize PDPs so searchers find and trust your products. You get quick wins in weeks and a long-term system that keeps rankings and conversions climbing. This builds on our technical SEO and content strategy foundations.
Faster store experience
Core Web Vitals tuned for PDPs, PLPs, and checkout paths.
Clean crawl paths
Facets, canonicals, and sitemaps that guide bots to your best SKUs.
Proof-rich pages
Schema, reviews, shipping, and returns baked into every template.
Ecommerce growth lab
What we deliver in the first 60 days
A clear picture of what blocks rankings and conversions, plus a sprint-ready roadmap. We ship quick wins immediately and stage deeper fixes with your developers and merch team.
- Week 1-2: audit, quick wins (robots, sitemaps, schema), and KPI alignment
- Week 3-6: filter/canonical fixes, navigation/internal links, PDP on-page standards
- Week 7-10: content briefs for categories and PDPs, Core Web Vitals improvements
- Week 10+: dashboards, QA checklists, and training to keep SEO stable
average sales lift from organic
After fixing crawl traps, tuning PDP speed, and adding buyer-proof content.
avg organic traffic growth
Category and product visibility increases when filters and duplicates are controlled.
lower cost per sale vs ads
SEO keeps paying after launch; we track ROAS alongside PPC for clarity.
better ROI than paid alone
Organic pairs with PPC and retention for compounding returns.
Why ecommerce stores need specialized SEO
Paid ads stop when you stop spending. SEO keeps bringing buyers who are ready to purchase. Ecommerce SEO is different because of faceted navigation, massive catalogs, and constant product changes. We optimize categories, filters, and PDPs so search engines understand your inventory and shoppers get answers quickly.
The result: lower cost per sale, higher margins, and a dependable traffic source that compounds. We integrate with technical SEO and AI search optimization so your products surface in traditional SERPs and emerging AI experiences.
On-page SEO is part of every sprint. Titles, headings, FAQs, schema, and proof blocks are standardized across templates. Internal links point shoppers and crawlers to high-margin SKUs and seasonal collections. Merchandising, ops, and marketing stay aligned through clear briefs and QA.
Choose the ecommerce path that fits
DTC brands, B2B catalogs, and marketplaces each need a specific playbook. We tune the system to your stack, catalog size, and team capacity.
Outcome
Lift category and product visibility while reinforcing brand story.
A DTC skincare brand cleaned up faceted crawl issues and improved PDP proof; organic revenue grew 112% YoY in two regions.
What we do here
- Keyword and intent maps for categories, bundles, and PDPs
- Schema for products, reviews, pricing, and availability
- Internal links from editorial and UGC to priority SKUs
- Speed and media optimizations for mobile shoppers
Why it works
Programs that make products visible and shoppable
Plug in audit/roadmap, architecture fixes, PDP optimization, or fractional leadership. Each program includes reporting, QA, and collaboration with your developers and merch team.
Ecommerce audit + roadmap
A crawl, log, and analytics-driven audit that produces a sprint-ready plan.
- Technical SEO, content, and link landscape review
- Filter/facet analysis and canonical recommendations
- Category and PDP structure aligned to demand
- Priority list with owners, timeline, and KPIs
Architecture & filters
Control duplicates and guide bots and shoppers to the right products.
- URL and navigation strategy by intent and depth
- Facet rules, canonicals, and parameter handling
- Breadcrumbs and internal links to lift high-margin SKUs
- Schema baseline for categories, products, FAQs, and videos
PDPs that rank and convert
Product pages with speed, proof, and structured answers.
- On-page templates with headings, FAQs, specs, and proof
- Image/CDN rules, lazy loading, and media compression
- Reviews, shipping, returns, and price clarity blocks
- Structured data and internal links from content and hubs
Fractional ecommerce SEO
Week-by-week leadership across SEO, CRO, and merchandising partners.
- Weekly sprints with tickets, owners, and success signals
- QA for releases so SEO and Core Web Vitals stay stable
- Content briefs and link opportunities for revenue pages
- Dashboards for leadership showing before/after impact
From quick wins to systems
How we stage ecommerce SEO work
Early wins clear crawl issues and tighten on-page basics. Medium lifts improve templates and filters. Complex changes protect SEO as the catalog grows. On-page SEO is built in across all tiers.
Fast fixes (days)
Unblock crawlers and clean on-page essentials.
- Robots, sitemaps, and canonical corrections
- Redirect cleanup and parameter handling
- Compress and lazy-load hero/product media; tighten cache headers
- Add FAQs and schema to top categories and PDPs
Medium lifts (weeks)
Template and navigation improvements with design/engineering pairing.
- Navigation and URL tune-up for category depth and intent
- Schema rollout for products, categories, FAQs, and videos
- Internal link modules from content and collections to priority SKUs
- Core Web Vitals fixes across PDP/PLP templates
Complex changes (sprints)
Systems that keep SEO strong as the catalog grows.
- Faceted navigation rules, canonical logic, and pagination
- Analytics by category/locale and hreflang where needed
- CI checks for links, schema, and performance budgets
- Monitoring and alerting for SEO-critical templates
How on-page SEO fits every sprint
We standardize titles, H1s, meta data, FAQs, trust blocks, and schema across templates. Internal links from content and collections point to high-margin SKUs. Writers receive briefs and examples; developers get QA steps to keep rankings stable.
This mirrors the on-page systems we use in content strategy and link earning, tuned for ecommerce buying intent and CRO.
What good looks like
Search Console shows fewer coverage errors and more valid product and category pages. Core Web Vitals stay green after releases. Schema validates. Rankings rise for target categories and SKUs, and conversions increase because pages are faster and clearer.
We maintain this with monitoring, alerts, and dashboards that leadership can scan quickly. Weekly updates recap what shipped, what moved, and what is next.
How we work
A weekly playbook with owners and proof
Each phase runs as a mini-sprint with tickets, owners, and QA. We show before/after snapshots for crawl coverage, Core Web Vitals, rankings, and conversions. Merchandising, ops, and marketing stay aligned throughout.
Transparent and collaborative
We use plain language and examples so stakeholders see why a change matters. No jargon; just the action, the benefit, and the owner.
Plan a sprint togetherAudit and align
Crawl, logs, and analytics to find blockers. Align goals to revenue, AOV, and margin targets.
Plan the roadmap
Prioritize quick wins and deeper changes. Produce sprint-ready tickets with owners and QA.
Ship fixes and on-page upgrades
Guide releases for filters, PDPs, and categories. Add schema, proof, and performance improvements.
Measure and scale
Track rankings, conversions, Core Web Vitals, and revenue. Pair wins with content and link pushes.
How we prioritize and prove ecommerce SEO work
Crawl reality comes first. We find faceted traps, duplicate variants, and slow templates in your data. Quick wins ship immediately, while larger changes are paired with design and engineering. On-page standards run in parallel so each release improves rankings and conversions.
Measurement is baked in. We track rankings for priority categories and SKUs, organic revenue, Core Web Vitals, and coverage. Every sprint recap includes screenshots, data pulls, and next steps. Leadership sees the business impact; teams get clarity on what to safeguard.
We also align with paid channels. If you run PPC or AI search, we tune landing pages, schema, and performance so paid and organic amplify each other.
Ecommerce SEO FAQ
Straight answers about ecommerce SEO, timelines, platforms, and collaboration.
Ecommerce SEO must handle thousands of products, filter combinations, and rapid inventory changes. We control duplicates, speed up PDPs/PLPs, add schema, and align navigation and content to buyer intent so shoppers and search engines find the right products.
Shopify, WooCommerce, BigCommerce, Magento, custom stacks, and marketplaces. Each platform needs its own approach for URLs, apps/plugins, and speed. We adapt the playbook to your tech and hosting setup.
Crawl and index improvements show up in weeks 2-4. Rankings and revenue lifts typically follow between months 2-4 as category, PDP, and performance fixes roll out.
Yes. We create on-page templates, briefs, and internal link plans, and we coordinate with content strategy and link earning to push categories, PDPs, and buying guides up the SERPs.
Yes. We provide dev-ready tasks, QA steps, and rollbacks. We coordinate with merchandising, ops, and marketing to make sure fixes ship smoothly and reflect stock, pricing, and promotions.
We include CRO-minded updates on PDPs and categories: trust blocks, shipping/returns clarity, comparison tables, and UX tweaks that lift checkout completion while supporting SEO.
Next 10 days
Get an ecommerce SEO scorecard
We will map your top opportunities, filter/canonical issues, PDP speed gaps, and on-page readiness. You get the first three fixes to ship and the metrics to watch.
Let's grow your store with SEO
Share your biggest challenges and upcoming campaigns. We will tailor an agenda that fits your engineering cadence and merchandising calendar. Need local SEO or consulting support? We will include that, too.
Crawl clarity
Know what blocks rankings and where to focus first.
90-day plan
Week-by-week fixes with owners, QA, and success metrics.
Risk control
Guardrails, monitoring, and rollbacks to protect revenue.
Proof in writing
Before/after snapshots for leadership and merch teams.
Request your ecommerce SEO audit
Tell us about your platform, catalog size, and goals. We will prepare a plan your team can act on immediately.