Meta Ads Managementbuilt for ROAS, not vanity metrics
Drive pipeline with smart targeting, creative iterations, and landing pages that convert. Pair Meta with our technical SEO and local SEO to turn paid learnings into durable organic growth.
Comprehensive Meta Ads Solutions
From Facebook to Instagram and beyond, we leverage the full Meta ecosystem to maximise your reach and engagement. This approach works especially well for e-commerce businesses and recruitment agencies.
Facebook Advertising
Reach the world's largest social network with targeted campaigns that capture attention and drive conversions.
- News Feed, Marketplace, and Video ads
- Custom audience targeting and lookalike audiences
- Retargeting campaigns for website visitors
- Advanced demographic and interest targeting
Instagram Advertising
Showcase your brand with visually compelling content that engages Instagram's highly active user base.
- Feed, Stories, Reels and Explore ads
- Creative built for Reels and Stories
- Prospecting and retargeting audiences
- Shopping tags and product catalogues
Audience Network & Messenger
Extend your reach beyond Meta platforms and create direct communication channels with your audience.
- Extended reach across partner apps and websites
- Click-to-Messenger and WhatsApp lead campaigns
- Cross-platform campaign optimisation
- Instant-reply and lead-form setup
Our Meta Ads Management Process
A strategic approach to maximise your social media advertising ROI across all Meta platforms. This integrates with our content strategy and AI optimisation methodologies.
Audience Research & Strategy
We identify your ideal customer segments and develop targeting strategies to reach them effectively. John analyses demographics, interests and behaviours to build precise prospecting and retargeting audiences.
Creative Development
We create engaging ad creative that resonates with your target audience and drives action. Visuals and copy are built for each placement, from Reels and Stories to the feed.
Campaign Optimisation
We continuously monitor and optimise campaigns to improve performance and reduce costs. Creative, audiences and bidding are tested with a clear hypothesis each time.
Analytics & Scaling
We analyse results to identify winning strategies and scale successful campaigns for maximum ROI. You get a monthly report in plain English with the next actions.
Why Choose Our Meta Ads Services?
Hands-on management and creative that is actually tested, from the founder who also runs campaigns for financial services and legal businesses, and a dedicated Meta Ads offer for Cyprus restaurants.
Founder-Led Management
John builds and manages the campaigns himself and keeps up with the changes to Meta Ads Manager, so nothing is lost between strategy and the account.
Creative Excellence
We develop scroll-stopping creative that captures attention and drives engagement in crowded social feeds to maximise your campaign performance.
Data-Driven Decisions
We use the account data and your own conversion data to make decisions that improve performance and make every euro of your budget work.
How we manage and report on Meta Ads
No invented numbers. What you get is clean tracking, audiences that are kept apart, creative that is refreshed before it fatigues, and a report that tells you what to do next. See how paid pairs with organic in our case studies and insights.
What a month of management looks like
Meta rewards accounts that feed the algorithm clean conversion data and fresh creative. That is where the work goes.
Your monthly report covers
- Spend, results and cost per result by campaign and audience
- Which creative is winning, which is fatiguing, and what replaces it
- Landing page performance for paid social traffic
- What we changed, why, and what we will test next
Who manages your account
John Kyprianou
Founder & SEO Consultant, SEO Turtle
John founded SEO Turtle and runs every Meta Ads account personally: pixel and Conversions API setup, audience structure, creative testing and the monthly report. You keep full ownership of the ad account and the data, and you talk to the person doing the work.
Frequently Asked Questions
Get answers to common questions about Meta Ads management. Also discover our website optimisation and free analysis services.
Meta advertising costs vary with your industry, targeting and campaign objectives. You can technically start with a few euros a day, but for a small business we usually suggest a minimum of €500 to €1,500 per month (roughly £425 to £1,275) so the account gathers enough data to optimise. We will help you set a budget based on your goals and how competitive your market is.
The best platform depends on your target audience and business goals. Facebook offers the broadest reach and diverse ad placements. Instagram is ideal for visual products and younger audiences. Messenger works well for customer service and lead generation. We typically recommend a multi-platform approach with tailored content for each platform to maximise your results.
Initial data begins flowing immediately, but meaningful results typically require 2-4 weeks as the Meta algorithm learns and optimises your campaigns. The learning phase is crucial, and making changes too quickly can reset this process. Our approach focuses on gathering sufficient data before making optimisation decisions, with significant performance improvements usually occurring within 1-3 months.
We agree clear KPIs tied to your business goals, which may include ROAS (return on ad spend), CPA (cost per acquisition), click-through rate and conversion rate. We use Meta Ads Manager alongside your analytics and, where possible, your sales data, and report on them in plain English so you can see the real impact of the campaigns.
Ready to boost your social media advertising?
Request a Free Meta Ads AuditReady to Boost Your Social Media Advertising?
Get in touch with John for a free consultation and find out what well-run Facebook and Instagram campaigns could do for your business. Consider combining with our link building and SEO consulting.
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