Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Apr 25 to Oct 25.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Apr 25 | 106 |
| May 25 | 80 |
| Jun 25 | 71 |
| Jul 25 | 144 |
| Aug 25 | 157 |
| Sep 25 | 195 |
| Oct 25 | 225 |
How We Helped A London Social Media Agency Rank For Its Own Industry
Client Overview
One of One Group is a London social media management agency working with small and medium businesses. The expertise was there, but the agency was suffering from the classic problem: it could rank clients but not itself.
The Challenge
In April 2025 the site had 106 monthly organic clicks, average ranking position around #43, and inconsistent indexation across the service pages.
- Outdated platform producing slow pages and difficult to update.
- No backlink momentum despite client work that deserved coverage.
- No content layer to support service pages with topical depth.
Our Approach
We rebuilt the site, gave service pages real content depth, and ran a backlink campaign anchored on the agency's own client work.
- Website rebuild for performance, mobile UX, and editorial flexibility.
- Service-page restructure around concrete deliverables (TikTok, Instagram, paid social, content production) with case studies underneath.
- Backlink campaign placing the agency in industry publications and on partner sites.
- Local schema and London targeting to compete in a saturated London agency market.
The Results
Real GSC data, April through October 2025:
- Monthly organic clicks grew from 106 to 225, a 112% increase across seven months.
- First-page keyword count grew from 15 to 105 tracked terms.
- Average ranking position improved from #43 to #25 for tracked agency queries.
- Search impressions stabilised in the 60,000 to 80,000 monthly range, with a much higher click-through rate as the agency moved off page four.
Key Takeaways
Agencies that cannot rank themselves struggle to sell SEO to clients. This was as much a positioning win as a traffic one. The brand now shows up for the queries it should, and the team has the case study to prove the methodology works on themselves.
