Organic Traffic Growth
Keyword Rankings Growth
One of One Group: Revitalizing a Social Media Agency's Online Presence
Client Overview
One of One Group is a boutique social media management agency based in London, specializing in creating and executing social media strategies for small to medium-sized businesses. Despite their expertise in helping clients succeed on social platforms, their own online presence was underperforming, with low organic visibility and an outdated website that didn't reflect their capabilities.
The Challenge
When One of One Group approached SEO Turtle, they were facing several critical challenges:
- Outdated Website: Their existing website had poor UX/UI, slow loading times, and wasn't mobile-responsive.
- Low Organic Visibility: Despite being experts in digital marketing, they weren't ranking for relevant industry keywords.
- Limited Domain Authority: With few quality backlinks, their domain authority was significantly lower than competitors.
- Inconsistent Brand Messaging: Their online presence didn't effectively communicate their unique value proposition.
- High Bounce Rate: Visitors were leaving their site quickly without converting into leads.
Our Strategy
We developed a comprehensive digital transformation strategy focused on three key areas:
Website Redesign & Technical SEO
- Completely rebuilt their website using modern web technologies for improved performance
- Implemented a responsive design optimized for all devices
- Restructured site architecture to improve user flow and crawlability
- Optimized core web vitals, achieving a 92+ PageSpeed score on both mobile and desktop
- Implemented schema markup for local business and service offerings
Content Strategy & On-Page SEO
- Conducted comprehensive keyword research focused on social media management services
- Created service pages optimized for target keywords with clear CTAs
- Developed a case studies section highlighting client success stories
- Launched a blog with actionable social media tips and industry insights
- Optimized meta tags, headings, and content structure across the site
Backlink Building & Authority Development
- Identified and secured guest posting opportunities on high-authority marketing blogs
- Created shareable infographics about social media trends that attracted natural links
- Established partnerships with complementary service providers for mutual referrals
- Leveraged the agency's client relationships for testimonials and backlinks
- Implemented a digital PR campaign targeting marketing publications
The Results
After six months of implementing our strategy, One of One Group achieved remarkable results:
Organic Search Performance
- 320% increase in organic search impressions
- 275% increase in organic traffic
- 185% increase in lead generation from organic search
Keyword Rankings
- Achieved first-page rankings for 42 target keywords
- Secured the #1 position for "social media management London"
- Ranked in the top 3 for 18 high-value service keywords
- Increased total ranking keywords from 24 to 156
Website Performance
- 68% decrease in bounce rate
- 83% increase in average session duration
- 4.2x improvement in page load speed
- 52% increase in conversion rate
Domain Authority
- Increased domain authority from 18 to 36
- Built 75+ high-quality backlinks from relevant domains
- Achieved featured snippets for 5 target keywords
Key Takeaways
The success of One of One Group's digital transformation demonstrates several important principles:
- Practice What You Preach: Even digital marketing agencies need to invest in their own online presence.
- Technical Foundation Matters: A well-built website is essential for both user experience and search performance.
- Content Quality Over Quantity: Strategic, well-optimized content outperforms high volumes of mediocre content.
- Authority Building Takes Time: Consistent backlink acquisition yields compounding results over time.
By addressing both technical and content issues while building domain authority through strategic backlinks, we helped One of One Group transform their online presence and significantly increase their lead generation.
Client Testimonial
"As a social media agency, we were so focused on our clients' digital presence that we neglected our own. SEO Turtle completely transformed our website and search visibility. The increase in qualified leads has been remarkable, and we now have a digital presence that truly reflects our expertise and capabilities."
- Sarah Williams, Founder & CEO, One of One Group