One of One Group: Doubling Organic Clicks For A London Social Agency

How We Helped A London Social Media Agency Rank For Its Own Industry

Client Overview

One of One Group is a London social media management agency working with small and medium businesses. The expertise was there, but the agency was suffering from the classic problem: it could rank clients but not itself.

The Challenge

In April 2025 the site had 106 monthly organic clicks, average ranking position around #43, and inconsistent indexation across the service pages.

1. Outdated platform producing slow pages and difficult to update.
2. No backlink momentum despite client work that deserved coverage.
3. No content layer to support service pages with topical depth.

Our Approach

We rebuilt the site, gave service pages real content depth, and ran a backlink campaign anchored on the agency's own client work.

1. Website rebuild for performance, mobile UX, and editorial flexibility.
2. Service-page restructure around concrete deliverables (TikTok, Instagram, paid social, content production) with case studies underneath.
3. Backlink campaign placing the agency in industry publications and on partner sites.
4. Local schema and London targeting to compete in a saturated London agency market.

The Results

Real GSC data, April through October 2025:

• Monthly organic clicks grew from 106 to 225, a 112% increase across seven months.
• First-page keyword count grew from 15 to 105 tracked terms.
• Average ranking position improved from #43 to #25 for tracked agency queries.
• Search impressions stabilised in the 60,000 to 80,000 monthly range, with a much higher click-through rate as the agency moved off page four.

Key Takeaways

Agencies that cannot rank themselves struggle to sell SEO to clients. This was as much a positioning win as a traffic one. The brand now shows up for the queries it should, and the team has the case study to prove the methodology works on themselves.