AI SEO AgencyGet cited in ChatGPT, Perplexity and Google AI Overviews
When your buyers ask an AI engine who to trust, your business should be in the answer. We engineer the entities, structured data and retrieval-ready content that make AI search engines cite you, and we measure it with share-of-model tracking. It pairs with our AI SEO services and technical SEO.
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Tell us your site and the questions your buyers ask AI. We will reply within 24 hours with where you stand and what we would do first.
What AI SEO (GEO) actually is
Generative Engine Optimisation is the practice of getting your business cited and recommended inside AI answer engines, the way classic SEO gets you ranked in Google. When someone asks ChatGPT, Perplexity or Google AI Overviews for the best provider, a definition, or a comparison, the engine retrieves and summarises sources, then names some of them. AI SEO is the work of being one of the sources it names.
It is not a trick and it is not separate from real SEO. These engines are grounded in the same open web Google indexes, so authority, clean technical foundations and well-structured content all feed directly into AI visibility. What changes is the emphasis: the target is a model quoting a self-contained passage and attributing it to you, so entities, structured data, quotable content and corroborating mentions matter more than raw ranking position.
Our citation-engineering methodology
A repeatable system for making your business the answer, built and run by the founder, not handed to a junior.
- Step 01
Entity and brand authority
AI engines answer about entities, not keywords. We make your brand a well-defined entity: consistent naming, an organisation knowledge graph, author and expertise signals, and corroborating mentions across the sources these models are trained and grounded on.
- Step 02
Structured data and schema
We mark up your organisation, people, products, FAQs and articles so machines can parse exactly what you do, who stands behind it, and which claims are yours. Clean, accurate schema makes your content cheaper for a model to cite confidently.
- Step 03
Retrieval-ready content
Answer engines lift self-contained, clearly-attributed passages. We restructure pages into direct answers, definitions, comparisons and cited facts, so a retrieval system can pull a clean quote that names you as the source.
- Step 04
Crawlability for AI (llms.txt and access)
We check how AI crawlers (GPTBot, PerplexityBot, Google-Extended and others) see your site, fix what blocks them, and publish an llms.txt that points the engines at your best, most quotable material.
- Step 05
Measurement: share of model
We track a defined set of buyer prompts across ChatGPT, Perplexity and Google AI Overviews, record whether you are cited, how you are described, and who is cited instead, then report that share-of-model over time. No vanity numbers, just whether you show up.
The AI engines we optimise for
We work to the way each engine retrieves and attributes sources, rather than chasing one platform.
Search and browsing answers
Cited, source-led answers
AI answers above organic
Assistant and web answers
Bing-grounded answers
Google assistant answers
How we prove it is working
You should never have to take an AI SEO agency's word for it. We agree the buyer prompts that matter to you, baseline where you stand across the major engines, then track three things over time:
- Are you cited. Whether the engine names you as a source for each tracked prompt.
- How you are described. The words the model uses about you, so we can correct or strengthen them.
- Who is cited instead. The competitors winning the answer, and what they have that you do not.
Who AI SEO works best for
Businesses whose buyers research with AI before they buy, and who can win on expertise:
Who runs your AI SEO
John Kyprianou
Founder & SEO Consultant, SEO Turtle
John founded SEO Turtle and runs AI search optimisation personally. With 10+ years in technical and content SEO he builds the entity, writes the structured data, and runs the share-of-model tracking himself. AI search is new enough that there are no shortcuts, only careful, honest work, and you deal directly with the person doing it.
Learn AI SEO
Prefer to understand it first? Start with our guides, then talk to us when you are ready.
AI SEO, answered honestly
The questions buyers actually ask before hiring an AI SEO agency.
AI SEO, also called Generative Engine Optimisation (GEO), is the work of getting your business cited and recommended inside AI answer engines like ChatGPT, Perplexity and Google AI Overviews, rather than only ranking blue links in Google. The fundamentals overlap with classic SEO (authority, structured content, clean technical foundations), but the target is a model citing you as a source, so the emphasis shifts to entities, structured data, quotable passages and being referenced across the web rather than purely on ranking position.
No honest agency can guarantee a specific citation, because the engines are probabilistic and change frequently. What we can do is measurably improve the conditions that make a citation likely: a strong entity, accurate structured data, retrieval-ready content, AI-crawler access, and corroborating mentions. We track a fixed set of prompts so you can see your visibility moving, and we are upfront about what is and is not within our control.
We agree a set of buyer-intent prompts that matter to your business, then check them on a schedule across the major engines and log whether you are cited, how you are described, and which competitors appear. That becomes your share-of-model baseline, and we report movement against it. It is the AI-search equivalent of rank tracking.
Yes. AI engines are grounded in the same open web that Google indexes, so strong technical SEO, content and authority feed directly into AI visibility. We usually run AI SEO alongside technical SEO and content strategy rather than as a replacement. If you only do one, classic SEO is still the foundation that AI visibility is built on.
SEO Turtle is based in Cyprus and works with clients across the UK, Cyprus and the EU, remotely. The work is led by the founder, John Kyprianou, so you deal directly with the person doing it wherever you are.
It depends on your starting authority and how much of the groundwork (entity, schema, content) already exists. Some changes, such as structured data and crawler access, are picked up quickly. Building the corroborating mentions and authority that make citations stick is a months-long programme, not a 30-day trick. We will give you an honest timeline for your situation before you commit.
Book an AI visibility review
Share your website and the questions your buyers ask AI engines. You will get an honest read on where you stand and what we would do first. No jargon, no inflated promises.