Google Ads Managementbuilt for qualified leads and clean CPA
Capture high-intent demand with a tight keyword-to-offer map, landing pages that convert, and reporting that ties spend to pipeline. Pair paid search with technical SEO and local SEO for faster compounding growth.
Comprehensive Google Ads Solutions
From search campaigns to YouTube ads, we cover all aspects of Google Ads to maximise your reach and conversions. Learn how this complements our specialised approaches for e-commerce platforms and SaaS companies.
Search Campaigns
Capture high-intent users actively searching for your products or services with targeted search ads.
- Strategic keyword research and selection
- Compelling ad copy creation and testing
- Ad extension implementation and optimisation
- Quality Score optimisation
Display & Remarketing
Build brand awareness and re-engage website visitors with visually compelling display campaigns.
- Eye-catching banner ad design
- Custom audience targeting and segmentation
- Strategic remarketing campaign setup
- Cross-device targeting
Shopping & YouTube
Showcase your products directly in search results and reach audiences through video advertising.
- Product feed optimisation
- Video ad campaign management
- Performance-based bid optimisation
- YouTube audience targeting
Our Google Ads Management Process
A systematic approach to deliver maximum ROI from your Google Ads campaigns. This methodology leverages our comprehensive auditing and content optimisation expertise.
Account Audit & Strategy
We analyse your existing account or develop a new strategy based on your business goals. John does the keyword research, competitor analysis and market research himself to build a strategy grounded in your numbers.
Campaign Setup & Optimisation
We build or restructure campaigns with optimal settings, targeting, and ad creative. That means a clean campaign structure, ad copy written for the query, and conversion tracking validated before launch.
Continuous Testing & Refinement
We constantly test new approaches and refine campaigns to improve performance. Ad copy, landing pages and bidding strategies are A/B tested with a clear hypothesis each time.
Reporting & Analysis
We provide clear, actionable reports that show exactly how your campaigns are performing. Our comprehensive reporting includes key metrics, insights, and recommendations.
Why Choose Our Google Ads Services?
Hands-on management and honest reporting, from the founder who also runs search campaigns for financial services and recruitment businesses.
Founder-Led Management
John builds, manages and reports on the account himself, so the person optimising your campaigns is the person you talk to.
Advanced Tracking & Analytics
We implement comprehensive tracking to measure true ROI across all touchpoints, providing you with clear insights into campaign performance.
Transparent Communication
We provide clear explanations of our strategy and regular updates on performance, ensuring you always understand what's happening with your campaigns.
How we manage and report on Google Ads
No invented numbers. What you get is a clear account, weekly waste control and a report that tells you what to do next. See how paid pairs with organic in our case studies and insights.
What a month of management looks like
The work that actually moves cost per lead is unglamorous: tracking that is right, search terms that are cleaned every week, and landing pages that answer the query.
Your monthly report covers
- Spend, conversions and cost per lead by campaign
- Which search terms brought qualified enquiries, and which were cut
- Landing page performance for paid traffic
- What we changed, why, and what we will test next
Who manages your account
John Kyprianou
Founder & SEO Consultant, SEO Turtle
John founded SEO Turtle and runs every Google Ads account personally: conversion tracking, account structure, search-term reviews and the monthly report. You keep full ownership of the ad account and the data, and you talk to the person doing the work.
Frequently Asked Questions
Get answers to common questions about Google Ads management. Also discover our AI optimisation services and free SEO analysis.
Google Ads budgets vary widely depending on your industry, competition and goals. For small businesses we usually suggest starting with at least €1,000 to €3,000 per month (roughly £850 to £2,500) so the account gathers enough data to learn from. More competitive industries need more. We will help you set a budget based on your goals, your margins and how much demand actually exists for what you sell.
The best campaign type depends on your business goals and target audience. Search campaigns work well for capturing high-intent users actively searching for your products or services. Display and video campaigns are effective for brand awareness and reaching users earlier in the buying cycle. Shopping campaigns are ideal for e-commerce businesses. We typically recommend a multi-campaign approach to target users at different stages of the customer journey.
You can start seeing clicks and impressions immediately after launching your campaigns. However, meaningful performance data typically requires 2-4 weeks to accumulate. Significant optimisation improvements usually occur within 1-3 months as we gather data and refine your campaigns. Search campaigns tend to show results faster than display or video campaigns, which may require more time to optimise for performance.
We agree clear KPIs tied to your business goals, which may include ROAS (return on ad spend), CPA (cost per acquisition), conversion rate, Quality Score and impression share. We track these through Google Ads and Google Analytics, and report on them in plain English so you can see the real impact of the campaigns on your business.
Ready to maximise your Google Ads ROI?
Request a Free Google Ads AuditReady to Maximise Your Google Ads ROI?
Get in touch with John for a free consultation and find out what a well-run Google Ads account could do for your business. Consider pairing with our link building and SEO consulting services.
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