GEO & AI search. Help buyers discover your business.

Your next customer might ask an AI assistant to compare suppliers before visiting a single website. We help you understand whether your business appears, what the answer says about you and which sources it draws on. Then we work on the pages, technical access and external coverage that support a more useful, accurate presence.

Technical SEO, content improvements and the wider SEO campaign stay connected.

Generative engine optimisation (GEO) focuses on how your business and content appear in AI-generated answers. Answer engine optimisation (AEO) is a related term used for helping information surface in direct answers, including AI search. The terminology overlaps; we agree the platforms, audience and outcomes before choosing the work.

Our GEO and AEO work covers visibility reviews, technical access, content improvements, relevant outreach and measurement. You can start with a focused review or include implementation in an ongoing SEO campaign. The proposal sets out the pages, platforms, deliverables and review schedule.

A brand mention is an answer naming your business, whether or not it includes a link. A citation is a reference to a source supporting the answer. An assistant might cite your guide without mentioning your company, or mention your company while citing someone else’s review.

We record both. We also check whether the description of your business is accurate and whether it appears as a potential supplier or simply as background information. This helps us distinguish relevant discovery from an appearance that has little connection to a buying decision.

We agree a set of buyer questions using customer conversations, search data and your commercial priorities. Research questions, supplier comparisons and questions that already name your brand are reviewed separately. We sample relevant answers and record the prompt, platform, date, market and available context.

You receive a baseline showing observed mentions, cited URLs, competing businesses and gaps in the information available about you. That becomes a prioritised plan for existing pages, missing content and external sources to investigate. A prompt sample shows what we observed; it is not a measure of every answer a platform generates.

We work with your team to improve product and service information, comparisons, practical guides and original evidence. Clear authorship, specific examples, accurate claims and useful explanations give a reader something they can evaluate and refer to.

For example, a cybersecurity provider answering “How do I choose a managed detection and response service?” could explain coverage, escalation, integrations and what is excluded. We would map those questions to a service page and a practical evaluation guide, with review by a subject expert. This is an illustrative approach, not a client result or a promise of citation.

We review crawl access, indexation, rendering, internal links and preview controls on priority pages. Search access and permission to use content for model training are different settings on some platforms, so recommendations follow the relevant documentation and your publishing preferences.

For Google AI Overviews and AI Mode, established SEO practices still apply. There is no special AI schema or llms.txt requirement. Access is a foundation; it does not guarantee that a page will be selected as a source.

Google’s guidance on AI features and websites ↗

Buyers also learn about you through industry publications, partner websites, relevant directories and independent reviews. We review important sources for missing or inaccurate business information and identify opportunities to contribute useful expertise or original work.

Where outreach is in scope, we develop relevant pitches and assets with you. Publishers decide what to cover and platforms decide what to cite. We report the coverage earned and any subsequent observations separately, rather than treating every new mention as proof of an AI visibility gain.

Reporting separates brand mentions, citations to your website, citations to third-party sources about you, and referred visits. Each check retains its prompt and context so changes can be reviewed. If we report a mention rate, we show the number of sampled answers and how often we repeated the checks.

Where analytics and your sales process allow, we follow referred visits through to enquiries or sales. Google includes traffic from its AI search features in Search Console’s Web reporting, so that report does not provide a separate AI Overview citation count. We explain attribution gaps and review these observations alongside your wider organic performance.

How Google reports AI feature traffic ↗