AI search · practical platform guidance
Google AI Overviews. Build on sound SEO.
Practical SEO for Google AI Overviews and AI Mode. Review indexation, useful content and the pages that support your customers’ research.
The starting point
A practical role in your wider SEO plan.
Google’s AI features sit within a search experience that already depends on useful, accessible pages. We start by understanding the searches that matter to your business and whether your website gives people a clear, well-supported answer.
Technical SEO, content improvements and the wider SEO campaign stay connected.
01 / The approach
Check the basics that determine eligibility
Google says a page needs to be indexed and eligible for a search snippet to appear as a supporting link in AI Overviews or AI Mode. There is no separate technical admission process, and eligibility does not guarantee inclusion.
We review priority URLs in Search Console, examine indexing and preview controls, and check the main content and internal links. These checks also support the rest of your organic search work.
02 / The approach
Help people work through a decision
A broad research question may lead to several more specific questions. Your website should explain the important details wherever they belong: a product page for capabilities, a comparison for trade-offs, a guide for a practical process.
We identify the missing information and improve the existing pages first. Original examples and useful product detail give you a clearer contribution than another general summary of the topic.
03 / The approach
Keep the controls in context
Googlebot and search preview controls govern content in Google Search. Google-Extended serves a different purpose for certain other Google AI uses; it is not a Google Search ranking control.
Before recommending a robots change, we confirm the business’s publishing preferences and which Google surface it wants to address. Blanket changes can obscure the actual issue.
04 / The approach
Measure the page and the visit
We review the Search Console reporting available for your property and the performance of the pages involved. Observed AI answers can add context, but screenshots alone cannot establish how much revenue a change produced.
We also review the landing experience. A page that is mentioned but leaves a visitor unclear about your offer still needs work.
The business question
What happens after someone finds you?
That question keeps the work grounded. We agree which pages, customers and outcomes matter, then review what changed and what deserves attention next.
A useful citation is worth understanding. So is a page that brings the right enquiry.
Common questions
What you can expect.
Does GEO require special schema?
Google does not require special structured data for AI Overviews or AI Mode. Any schema you use should accurately describe the visible content and serve the appropriate page type.
Can you get us into every relevant AI Overview?
No. Google decides when to show an AI Overview and which sources to include. We can work on eligibility, content usefulness and the wider search opportunity, but cannot guarantee inclusion.
Is this different from the Gemini app?
Yes. This page covers AI features inside Google Search. Gemini Apps are a different surface, with different controls and contexts. We keep their observations and access checks separate.
Let’s look at your website
Find your next AI search opportunity.
Share your website and the questions your customers are asking. We’ll discuss where the opportunity fits in your SEO priorities.