Reported search performance
Monthly organic clicks.
Figures reproduced from the data published with this case study. Jan 25 to Apr 26.
Monthly organic clicks
View the figures as a table
| Period | Clicks |
|---|---|
| Jan 25 | 9 |
| Feb 25 | 16 |
| Mar 25 | 23 |
| Apr 25 | 22 |
| May 25 | 41 |
| Jun 25 | 36 |
| Jul 25 | 25 |
| Aug 25 | 27 |
| Sep 25 | 39 |
| Oct 25 | 33 |
| Nov 25 | 46 |
| Dec 25 | 23 |
| Jan 26 | 47 |
| Feb 26 | 48 |
| Mar 26 | 55 |
| Apr 26 | 54 |
How We Helped A Cyprus Property Developer Build Real Search Visibility
Client Overview
Collegium Developing is a Cyprus property developer focused on residential investments, off-plan projects, and a service offering for buyers managing the full purchase, residency, and rental setup journey. The brief was sustained organic growth in a market dominated by national portals and big-budget competitors.
The Challenge
Cyprus property search is owned by aggregators (Bazaraki, Cyprus Property Press) and a handful of national agencies with five-figure ad spend. A single developer trying to compete directly cannot win the head terms, so we had to find a different angle.
- Cannot outspend the portals on paid or compete directly on head terms like "property cyprus".
- Need to convert intent, not collect curious visitors who will end up on a portal anyway.
- Long sales cycle so the content has to be useful across months of consideration, not just at purchase.
Our Approach
We built around the questions that property buyers actually ask through the consideration cycle, not the head terms the portals will always own. Process content. Tax content. Residency content. The questions buyers do not get answered well anywhere else.
- Buyer-journey content covering the steps from initial interest through completion.
- Project pages for active developments with proper schema and rich previews.
- Tax, residency, and purchase-process guides capturing high-intent international buyer queries.
- Sustained publishing to compound topical authority across the property cluster.
The Results
Real GSC data, January 2025 through April 2026:
- Monthly organic clicks grew from 9 in January 2025 to 55 in March 2026, a 6x increase across sixteen months.
- First-page keyword count grew from 10 to over 150 tracked terms.
- Average ranking position improved from the #50s into the #14-18 range, with the strongest pages converging on page one.
- Sustained growth pattern: every quarter showed cumulative click gain over the prior quarter.
Key Takeaways
In markets owned by portals, a developer wins by being more useful at the questions that matter, not by trying to outrank the aggregator on the head term. Sustained, compounding work in the consideration tier delivered six times the click base over sixteen months.
