AI search · practical platform guidance
Gemini visibility. Start with the right surface.
A practical approach to Gemini visibility. Understand the relevant Google controls, improve business information and assess answers in context.
The starting point
A practical role in your wider SEO plan.
“Google AI” can refer to several different experiences. Before changing your website, we establish whether the question concerns Gemini Apps or AI features in Google Search. That distinction shapes the access review and what we measure.
Technical SEO, content improvements and the wider SEO campaign stay connected.
01 / The approach
Understand what Google-Extended controls
Google documents Google-Extended as a robots token covering certain Gemini training and grounding uses. Grounding means supplying source information to help produce an answer. The token does not control inclusion or ranking in Google Search.
Google-Extended does not appear as a separate HTTP user agent in server logs. We review the documented controls with your technical team, then check the actual requests and your publishing preferences.
02 / The approach
Keep the facts about your business consistent
We review the pages that explain your company, services and products. Names, availability, contact details and the relationship between offers should make sense across the website.
For a complex product, a straightforward capability page may do more for understanding than a broad article about the industry. We ask what a buyer needs to establish and put the answer in a sensible place.
03 / The approach
Use evidence your customer can inspect
A technical assertion needs an explanation or a source. A comparison needs criteria. A customer result needs context and permission to publish. We help organise those details so a visitor can check the claim without chasing several disconnected pages.
Images, documentation and demonstrations can support that explanation when they add something useful. We choose the format for the question being answered.
04 / The approach
Record the conditions of each check
We note the Gemini experience, question, date and relevant settings used in a visibility review. If sources are shown, we record those as well as the wording of the answer.
We keep these observations separate from Google Search results. That prevents a change in one product from being presented as a result across the whole Google ecosystem.
The business question
What happens after someone finds you?
That question keeps the work grounded. We agree which pages, customers and outcomes matter, then review what changed and what deserves attention next.
A useful citation is worth understanding. So is a page that brings the right enquiry.
Common questions
What you can expect.
Is Gemini SEO the same as AI Overviews SEO?
The website fundamentals overlap, but Gemini Apps and Google Search are different experiences. We check the appropriate controls and report observations for the surface where they were made.
Does blocking Google-Extended remove us from Google Search?
Google states that Google-Extended does not affect inclusion or ranking in Google Search. It addresses specified uses in other Google AI systems. We review your requirements before proposing changes.
What work can we start with?
A focused review can cover your access settings, the accuracy and completeness of your main pages, and a defined set of relevant questions. Recommendations then join your broader technical and content priorities.
Let’s look at your website
Find your next AI search opportunity.
Share your website and the questions your customers are asking. We’ll discuss where the opportunity fits in your SEO priorities.