SEO campaigns · UK & international
SEO services built around your business.
A joined-up SEO campaign: find the opportunities, fix the obstacles and improve the pages that should bring you customers. John leads the strategy and stays involved in the work.
Where we start
More activity doesn’t always mean more progress.
You can publish every week and still struggle to get the right enquiries. The issue might be competing pages, a weak service page, a technical problem or a market where your website gives buyers too little reason to choose you.
We start with your business priorities and search data. Then we decide what deserves investment, what needs improving and what can be combined. The result is a manageable programme of work with a reason behind every task.
The work
Four ways to get the right work done.
An ongoing SEO campaign
Research, priorities, implementation and reporting in one engagement. We connect technical work, content and authority building to the products or services you want to grow.
Technical SEO & audits
Understand why valuable pages struggle to be found, crawled or indexed. Get a prioritised audit and work through the fixes with your developers.
SEO content
Give each page a clear job. Research what buyers need, improve existing pages and create useful content where there is a real gap.
Local SEO
Connect your business profile, service pages and location information so nearby customers can understand what you offer and how to reach you.
How we work together
A clear plan, with someone accountable for it.
Understand the opportunity
We review Search Console, analytics, the website and your competitors. Together we agree which markets, enquiries or sales matter most.
Put the priorities to work
You get a clear scope and an ordered plan. We work on the pages and technical changes with the strongest connection to your goals.
Review and adjust
We explain what shipped, what changed and what needs attention next. Search performance and business outcomes guide the next round of work.
Your campaign has a named lead, an agreed scope and a visible list of priorities. Reporting connects completed work with search visibility, relevant traffic and enquiries or sales where tracking allows.
International targeting, relevant outreach and visibility in AI search can form part of that plan. We choose the work because it fits your situation; you do not need a separate package for every channel or technique.
Founder, SEO Turtle
Meet the people behind the workPart of the campaign
The right approach for your market.
International SEO
Expanding into another English-speaking market needs more than changing a country name. We compare demand, terminology and competitors in each target country, then decide whether one set of pages can serve them or a regional structure is justified. For existing international sites, we review regional URLs, canonical and hreflang relationships, and the route visitors take to the appropriate version.
Links & earned authority
We look at who already references your business, which resources deserve attention and where a relevant mention would help the right audience discover you. The work can include link reclamation, useful research, expert contributions and focused outreach. Prospects should make sense for your market; a link count alone is not a useful measure of quality. Outreach scope and any third-party costs are agreed in advance.
GEO, AEO & AI search visibility
Help buyers discover your business through AI answers. Our GEO and AEO work covers technical access, useful source material and relevant external coverage. We track brand mentions and citations separately, review how your business is described, and connect referred visits to enquiries where measurement allows. Start with a focused review or include implementation in your SEO campaign.
Explore GEO & AEO services ↗Your market matters
The strategy changes with the business.
A security buyer comparing platforms, someone looking for a solicitor and a shopper choosing a product need different information. We plan the pages, evidence and next steps around those decisions.
Before we start
A few fair questions.
What does an ongoing SEO campaign include?
The scope follows the opportunity and the resources available. It can include technical fixes, keyword and competitor research, service or category page improvements, content, internal linking and relevant outreach. We agree the responsibilities and deliverables before starting.
Do you work with UK businesses?
Yes. We work with UK businesses and international companies targeting English-speaking customers. Your target country, audience and competitors guide the research and page strategy.
How much do SEO services cost?
We quote after understanding your website, goals and the work involved. A focused audit is different from an ongoing campaign with implementation and content. Your proposal sets out what is included and what would need additional budget.
How will we measure progress?
We agree a baseline and track the pages, queries and conversions relevant to your goals. That usually involves Search Console and analytics, with lead quality or sales information from your team. Rankings provide context, but do not tell the whole story.
Can you guarantee first-page rankings?
No. Search results depend on competition, your website and changes outside any agency’s control. We can commit to a clear plan, agreed work and honest reporting about what is improving and what is not.
Let’s talk about your site
What should search be doing for your business?
Send us your URL, your target market and what you want the website to do for your business. We’ll talk through where SEO can help.