AI search · practical platform guidance
ChatGPT search. Be clear about what you know.
ChatGPT SEO guidance and website improvements. Check search access, clarify your product information and monitor relevant answers with context.
The starting point
A practical role in your wider SEO plan.
Someone asking ChatGPT about your category may be researching a problem, comparing suppliers or checking a claim. We look at the questions that overlap with your business, the pages that could answer them and whether those pages are accessible.
Technical SEO, content improvements and the wider SEO campaign stay connected.
01 / The approach
Separate search access from model training
OpenAI documents OAI-SearchBot for search and GPTBot for content that may be used in model training. Those robots settings are independent. ChatGPT-User is associated with user-initiated actions, rather than automatic search crawling.
We check the relevant robots rules and server responses against your intended access policy. If a firewall is blocking a documented crawler, we investigate the request and current published IP information with your technical team.
02 / The approach
Make the offer easy to understand
We review the facts a prospective customer would need: who the product is for, what it does, what it costs where pricing is public, and where it falls short. Ambiguous descriptions make it harder for any reader to compare options.
For a B2B product, that might mean an accurate integrations page, a documented use case or a comparison with clear evaluation criteria. We gather those details from the people who know the product.
03 / The approach
Review the answer and the source separately
A mention of your company is different from a citation to your website. A citation to a page is also different from an endorsement of everything on it. We record both the answer and the linked source so the finding can be checked.
We distinguish a broad unbranded question from a prompt that already names your business. They show different things about discoverability and should not be combined into one unexplained visibility score.
04 / The approach
Connect useful visits to the wider campaign
Where referral data is available, we review what visitors do after reaching your site. We improve the landing page and next step alongside the content that helps explain your business.
The work remains part of the same SEO plan: technical access, accurate pages, relevant evidence and reporting. We do not claim that making a change teaches a model to recommend you.
The business question
What happens after someone finds you?
That question keeps the work grounded. We agree which pages, customers and outcomes matter, then review what changed and what deserves attention next.
A useful citation is worth understanding. So is a page that brings the right enquiry.
Common questions
What you can expect.
Do we have to allow GPTBot to appear in ChatGPT search?
OpenAI documents separate controls for OAI-SearchBot and GPTBot. Search access can be allowed independently from permission for content to be used in model training. We review the current documentation and your preferences before recommending a configuration.
Can a schema change make ChatGPT recommend us?
There is no recommendation guarantee. Structured data should describe your page accurately. Our work focuses on access, useful information and a clear account of what we observe in relevant answers.
Is a ChatGPT mention a ranking?
We report it as an observation with the prompt and context. A generated answer is not a fixed position that every user will see. Repeated checks and referral data provide a more useful picture than an isolated screenshot.
Let’s look at your website
Find your next AI search opportunity.
Share your website and the questions your customers are asking. We’ll discuss where the opportunity fits in your SEO priorities.