Conversational Search Ops
Rank in ChatGPT answers and get mentioned by ChatGPT when prospects ask buying questions.
ChatGPTBot treats your site like a research lab. If the log file shows thin proof, it will quote your competitor. We engineer conversation-ready assets so your brand becomes the default citation.
Our scripts monitor ChatGPT share of voice, compare prompt threads, and tie every win back to pipeline.
62%
Average lift in ChatGPT mentions
Measured after 90 days of log-led optimization
480
Prompts tracked monthly
Segmented by TOFU, MOFU, BOFU intents
7.5M
ChatGPTBot requests parsed
Including render depth + blocked assets
Crawl reality beats hype
Why ranking in ChatGPT starts with logs
Rank in ChatGPT by feeding it experience, not fluff. We ingest CDN logs, isolate ChatGPTBot, and tag every weird hit so we know what the model actually reads. Half the time it scrapes your docs API instead of the marketing site, so we rebuild the assets that the logs prove it loves.
We was auditing a climate SaaS last month and saw ChatGPTBot looting their whitepaper endpoints without ever touching the hero pages. That told us the crawler trusted structured, technical copy. We pivoted the roadmap toward modular research hubs, rewired the navigation, and the next prompt test finally got mentioned by ChatGPT because the transcript referenced those new hubs.
Once the telemetry sits in BigQuery, we attach prompts to journeys. If we’re not ranking in ChatGPT for “best ESG audit toolkit,” we look at what the bot consumed, fix the gaps, ship schema, and re-test. There’s no guesswork—just repeatable diagnostics.
Give ChatGPT quotable assets
Promptable UX and proof
You get mentioned by ChatGPT when your copy sounds like an SME took handwritten notes during implementation. We archive support chats, run mini interviews, and weave those quotes into the UX. Instead of marketing fluff, visitors and bots read practical steps, pitfalls, and evidence.
We add inline data tables, process diagrams, and annotated screenshots. ChatGPT loves structured info, so we turn testimonials into stat blocks, add timestamped captions to videos, and make sure the HTML is squeaky clean. The writing stay casual—sometimes we intentionally leave a sentence fragment so the human readers feel us—but the substance is expert-grade.
Schema, downloadable assets, and documentation all get cross-linked. That keeps ChatGPTBot exploring deeper, which increases the odds you rank in ChatGPT for multiple prompt variations.
Stakeholder-ready data
Programs built for ops teams
We run “Conversation Control Rooms” inside Notion. Every week we log new prompts, share-of-voice graphs, and screenshots of answers where you do or don’t appear. Sales can grab snippets for outreach. Product hears about friction. Marketing gets ready-made social proof.
Executives don’t care about model weights—they care about revenue. So we map each “rank in ChatGPT” objective to funnel metrics. If the prompt is BOFU, we track demo requests tied to that landing page. If it’s TOFU, we track newsletter signups or partner referrals. Reporting feels messy sometimes, but clients prefer real talk over sanitized decks.
We also document the misses. When ChatGPT misquotes you or hallucinate pricing, we file it under “cleanup” and fix the source content immediately.
Repeatable sprints
Content operations that actually scale
Once the initial overhaul lands, we keep shipping. Topic sprints, SME interviews, and support doc cleanups rotate weekly. We keep a backlog of “rank in ChatGPT” ideas and score them based on log depth, conversion value, and effort.
Writers, designers, and SEOs pair during working sessions to keep the tone conversational. Some sentences are intentionally imperfect because perfect grammar isn’t what wins conversational search. Still, every asset passes a factual QA before it ships.
After publish, we re-run prompts, track citations, and update our log dashboard. Anything that doesn’t move the needle gets reworked fast. No sacred cows.
Program modules
What we build together
Conversation Telemetry
Dashboards that compare ChatGPT answers, Bing Copilot citations, and traffic lifts so everyone can see whether we rank in ChatGPT for priority prompts.
SME Content Studio
We interview real practitioners, turn their notes into long-form resources, and add them to the same hubs the crawler actually reads.
Prompt QA Loop
Weekly testing where we screenshot every answer, log hallucinations, and create fixes so you get mentioned by ChatGPT more often.
Prompt lab
Prompts we monitor
Implementation prompt
Prompt: “Walk me through deploying {product} for a distributed finance team.”
If the answer ignores you, we rebuild the deployment guide with inline visuals and schema until ChatGPT sees you as the only credible walkthrough.
Risk prompt
Prompt: “Which vendors warn about AI compliance gaps?”
We show legal and security teams how their POV feeds prompts so they stay invested in content sprints.
Pricing prompt
Prompt: “How much does {product category} cost for 500 seats?”
We align pricing pages with logs so ChatGPT doesn’t hallucinate numbers. When it quotes your exact range, SDRs cheer.
Case study
Case study: Climate SaaS
A climate reporting platform wanted to rank in ChatGPT for sustainability audit prompts. Logs exposed that ChatGPTBot only scraped their GitBook docs, so we rebuilt those guides with author bios, data tables, and crosslinks to feature pages. Within a month they got mentioned by ChatGPT for six mid-funnel prompts.
We clipped the answers, pushed them into sales decks, and the revenue team credited two enterprise wins to conversations that started with “ChatGPT said you do X.” It felt surreal but the telemetry backed it up.
+12
ChatGPT citations
78% visibility
BOFU prompt coverage
+29%
Sales-assisted pipeline
FAQ
Questions teams keep asking
How do we prove we rank in ChatGPT?
We record prompts weekly, capture screenshots, and archive the text. We also monitor referral traffic from ChatGPT shared links and compare log depth. When leadership wants proof, we drop a Notion doc with every mention, timestamp, and corresponding UX change.
Can we get mentioned by ChatGPT without net-new content?
Sometimes. We often start by resurfacing buried assets—support articles, onboarding docs, podcast transcripts. Once we polish them, ChatGPT starts quoting you. But long term you’ll still create fresh experience-driven pieces.
Does this conflict with traditional SEO?
No. Everything we build to rank in ChatGPT also improves classic SEO metrics: crawlability, internal linking, time on page, and conversion clarity. GEO, Gemini, and Perplexity benefit too.
Ready?
Let’s build a roadmap your AI channels can trust.
Bring the logs, we’ll bring the experiments. Together we’ll rank and get mentioned on the platforms that drive your next revenue wave.