Rank in Perplexity cards and keep getting cited as the expert source.

Perplexity hates marketing copy. It wants citations, academic tone, and crisp answers. To rank in Perplexity we create source libraries: research summaries, annotated charts, and outbound links to partners. When bots see you cite real studies, they return the favor.

We once helped a cybersecurity firm that we was sure would dominate. Instead Perplexity ignored them because their articles never linked to CVE databases. We fixed it by weaving in references, quotes from responders, and timeline graphics. Suddenly they get mentioned by Perplexity for every “mid-market SOC” query.

The best part? Those references also convince skeptical buyers. Your sales team gets ammo while the AI crawler gets proof.

We monitor Diffbot, PerplexityBot, and other crawlers to understand how deep they crawl. If they bounce early, we audit JS, restructure navigation, and resurface evergreen stories. Screaming Frog Log Analyzer is open in another tab almost daily.

Perplexity loves reputable links. Our digital PR sprints pitch original data to journalists and niche newsletters. When credible outlets cite you, Perplexity trusts those mentions and loops back to your site.

We also build lightweight knowledge graphs with schema, internal references, and author bios. The graph ensures every entity—product, SME, research asset—connects logically.

To get mentioned by Perplexity consistently, your pages need to feel human. We let SMEs talk in their own voice, typos and all. A client literally said “this dashboard slaps” and we kept it. That authenticity resonates with buyers and LLMs.

We break long guides into chapters, add sticky TL;DR blocks, and embed quotes. Each section ends with a conversational CTA so the journey never feels robotic.

Design-wise we embrace neutral palettes, breathable spacing, and annotated screenshots. It feels like flipping through a mentor’s notebook.

Perplexity mentions feed brand searches, direct traffic, and even referrals when people share answers. We capture those signals, compare them against CRM data, and show marketing what’s working.

When leadership sees that “rank in Perplexity” also means “win more deals,” they fund more experiments. We set up dashboards, not long decks, so teams can self-serve.

If something flops, we admit it fast, tweak prompts, and move on. Honest reporting keeps trust high.