Organic Traffic Growth
Keyword Rankings Growth
Demetriades Law: 10x Growth in Organic Traffic for a Cyprus Law Firm
Client Overview
Andreas Demetriades & Co LLC is a well-established law firm based in Paphos, Cyprus, with over 25 years of experience providing legal services to both local and international clients. The firm specializes in real estate law, corporate law, immigration, and citizenship by investment programs. Despite their strong reputation locally, their online presence was significantly underperforming, limiting their ability to attract international clients.
The Challenge
When Andreas Demetriades & Co LLC approached SEO Turtle, they were facing several significant challenges:
- Outdated Website: Their website was over 8 years old, with poor mobile responsiveness and slow loading times.
- Limited Online Visibility: They ranked for very few relevant legal keywords, especially for international search queries.
- Minimal Content Strategy: The website lacked informative content about Cyprus legal matters and services.
- Poor User Experience: High bounce rates indicated visitors weren't finding the information they needed.
- Limited International Reach: Despite targeting international clients, they had minimal visibility in key markets like the UK, Russia, and Middle Eastern countries.
Our Strategy
We developed a comprehensive digital transformation strategy focused on establishing the firm as an authoritative source for Cyprus legal matters:
Website Renovation
- Completely redesigned the website with a modern, professional aesthetic
- Implemented a responsive design optimized for all devices
- Restructured the site architecture to highlight key practice areas
- Improved page load speeds by 75%
- Added multilingual support (English, Russian, and Arabic)
- Implemented schema markup for legal services and local business
Content Strategy
- Conducted comprehensive keyword research focused on Cyprus legal topics
- Created detailed service pages for each practice area
- Developed a resources section with guides on Cyprus legal processes
- Launched a blog featuring trending legal topics and regulatory updates
- Created FAQ sections addressing common legal questions about Cyprus law
- Implemented a news section highlighting the firm's achievements and legal developments
Technical SEO
- Fixed all crawlability issues and improved indexation
- Implemented proper hreflang tags for multilingual content
- Optimized meta tags and headings across the site
- Created XML sitemaps for all content types
- Implemented canonical tags to prevent duplicate content issues
- Set up proper redirects from old URLs to new pages
Local & International SEO
- Optimized Google Business Profile for local searches
- Created location-specific landing pages for international markets
- Implemented geo-targeting for key international markets
- Secured citations in legal directories and Cyprus business listings
- Developed country-specific content for UK, Russian, and Middle Eastern audiences
The Results
After 12 months of implementing our strategy, Andreas Demetriades & Co LLC achieved remarkable results:
Organic Traffic Growth
- 10x increase in overall organic traffic
- 1,250% increase in international traffic
- 685% increase in mobile traffic
- 425% increase in organic lead generation
Keyword Rankings
- Achieved #1 position for "Cyprus real estate lawyer"
- Ranked in the top 3 for 28 high-value legal keywords
- Secured featured snippets for 7 legal questions
- Increased total ranking keywords from 12 to 132
User Engagement
- 72% decrease in bounce rate
- 185% increase in average session duration
- 92% increase in pages per session
- 4.2x improvement in conversion rate
Business Impact
- 215% increase in international client inquiries
- 165% increase in citizenship by investment applications
- 320% increase in real estate legal consultations
- Expanded client base to include 12 new countries
Key Takeaways
The success of Andreas Demetriades & Co LLC demonstrates several important principles for legal SEO:
- Local Expertise, Global Reach: Highlighting local legal expertise while making it accessible to an international audience.
- Content Authority: Establishing the firm as a trusted source of information on Cyprus legal matters.
- User Experience Matters: A professional, easy-to-navigate website significantly impacts conversion rates.
- Multilingual Approach: Addressing potential clients in their native language dramatically improves engagement.
By combining website renovation with strategic content development and technical SEO improvements, we helped transform the firm's digital presence and significantly expand their international client base.
Client Testimonial
"SEO Turtle completely transformed our online presence. Before working with them, our website was generating minimal leads and had very little international visibility. Within a year, we've seen a remarkable increase in both traffic and, more importantly, qualified leads from our target markets. Their understanding of both legal SEO and international markets has been invaluable to our firm's growth."
- Demetris Demetriades, Managing Partner, Andreas Demetriades & Co LLC