Internal Link Analysis SEO Template
This Google Sheets template analyzes your Screaming Frog crawl data combined with Google Search Console metrics to identify internal linking opportunities and optimize your site architecture.
What's Included
Everything you need to optimize your internal linking strategy
How Internal Link Analysis Works
Discover and fix internal linking issues in 4 simple steps
Export Your Data
Run a Screaming Frog crawl of your website and export the internal links data. Connect to GSC API to pull performance metrics for each URL.
Import to Template
Copy your data into the designated tabs. The template automatically processes and categorizes each page based on internal link count.
Analyze Results
Review pages categorized as "Low" internal links. Cross-reference with GSC metrics to identify high-value pages that need more internal links.
Take Action
Use the prioritized list to systematically add internal links to under-linked pages. Focus on pages with high impressions but low clicks first.
Why Internal Links Matter
🔗 Distribute Page Authority
Internal links pass authority between pages, helping important pages rank better.
🕷️ Improve Crawlability
Well-linked pages are discovered and indexed faster by search engines.
👥 Enhance User Experience
Strategic internal links help users discover related content and stay engaged.
📈 Boost Conversions
Guide users through your conversion funnel with strategic link placement.
Pro Tip: Pages with 3-5 internal links typically perform best. Too few and they're orphaned; too many and link equity gets diluted.
Deliver $500+ Internal Link Audits
Internal link optimization is a high-value service that delivers quick wins. Use this template to provide data-driven recommendations that improve rankings and traffic.
Quick Win Results Clients Love
- Immediate improvements in page visibility and crawl efficiency
- Data-driven insights that are easy for clients to understand
- Clear action items that can be implemented quickly
- Measurable impact on rankings within 4-6 weeks
Required Tools
Simple setup with tools you probably already use
Frequently Asked Questions
Everything you need to know about the Internal Link Analysis Template
You'll need a Screaming Frog crawl export of your website and access to your Google Search Console data. The template includes detailed instructions on exactly which exports to use and how to format them.
The template automatically categorizes each page based on its internal link count into Low (needs more links), Medium (well-linked), or High (possibly over-linked) categories. It then cross-references this with performance metrics to identify optimization opportunities.
Yes! The template uses customizable formulas that you can adjust based on your site's size and structure. We include recommended thresholds for different site types.
You'll discover which high-performing pages need more internal links, which pages might be diluting link equity, and get a prioritized list of internal linking opportunities based on actual performance data.
Once you have your Screaming Frog and GSC exports, the analysis typically takes 30-60 minutes depending on your site size. The template does most of the heavy lifting with automated formulas.
Yes, the template is designed to handle sites with thousands of pages. Google Sheets can manage up to 10 million cells, which is sufficient for most websites.
Ready to Optimize Your Internal Links?
Get instant access to the template and start improving your site architecture today.