1. Programme Design
- Define acceptance criteria: licensing status, vertical focus, markets covered, historical compliance record.
- Outline commission structures and escalation ladders for repeated breaches.
- Publish code of conduct covering bonus claims, responsible gambling messaging, and geo restrictions.
2. Onboarding Checklist
- Vet affiliate ownership details, traffic sources, and promotional methods.
- Provide welcome pack with approved brand guidelines, disclosure examples, and contact points.
- Issue tracking links segmented by market and vertical.
- Schedule onboarding call to review compliance expectations and reporting cadence.
3. Creative & Messaging Control
- Maintain central repository of landing page headlines, bonus copy, and creative assets with expiry dates.
- Require affiliates to submit custom content for approval before publishing.
- Implement change log capturing creative updates, reviewer, and timestamp.
4. Monitoring Cadence
| Frequency | Action | Owner |
|---|---|---|
| Weekly | Automated scans for keyword, bonus, and disclosure compliance | Partnerships Ops |
| Monthly | Manual page reviews & screenshots for top affiliates | Compliance |
| Quarterly | Traffic quality analysis (FDP, NGR), fraud checks, and contract renegotiation | Finance + Partnerships |
| Ad hoc | Regulator updates, market entry/exit communications | Compliance |
5. Enforcement Workflow
- Issue warning with required remediation steps and deadline.
- Suspend tracking if issues persist beyond agreed timeframe.
- Notify finance to hold commission payouts until compliance confirmed.
- Document incident and resolution, share highlights during quarterly reviews.
6. Reporting Dashboard
Track the following metrics per affiliate and market:
- Qualified FTDs and NGR contribution.
- Compliance status (green / amber / red) with notes.
- Top performing landing pages and associated keywords.
- Responsible gambling content coverage score.
- Chargeback and fraud alerts.
7. Continuous Improvement
- Host quarterly partner workshops to share industry changes and best practices.
- Rotate creative tests (CRO, localisation, new offers) with highest performing affiliates.
- Update governance doc whenever regulators release new guidelines.
- Store all agreements, audits, and communications in a searchable compliance repository.