Regulatory Alignment
- Confirm target jurisdictions and relevant regulators (FINRA, SEC, FCA, ESMA, ASIC, MAS, etc.).
- Map product availability and restrictions per jurisdiction.
- Review approved terminology for products, risk levels, and guarantees (if any).
Disclosure Requirements
- Display risk warnings prominently above the fold and near CTAs.
- Include fee, rate, and representative APR examples where applicable.
- Provide past performance disclaimers for investment products.
- Reference source documents for claims (audit reports, awards, ratings).
Approval Workflow
- Writer completes draft and flags compliance-sensitive statements.
- Legal/compliance reviews, annotates required edits, and signs off with timestamp.
- Marketing implements changes and logs versions in CMS or approval tool.
- Final approver signs off before publishing.
Technical & Accessibility
- Ensure secure hosting (HTTPS), no mixed content warnings, and valid certificates.
- Validate schema (Service, Product, FAQ) and sitemaps for new pages.
- Confirm pages meet WCAG AA accessibility guidelines.
- Test calculators and forms for accuracy, error handling, and consent capture.
Record Keeping
- Store approved copies, disclosures, and creative in a centralized repository.
- Screenshot final page, including disclosures and modal content.
- Track go-live date, reviewer names, and version numbers.
Post-Launch Monitoring
- Set automated alerts for rate changes or product updates affecting messaging.
- Review analytics for anomalies (high bounce, form errors) that may indicate compliance or UX issues.
- Conduct quarterly audits with compliance, product, and marketing teams.
Use the checklist in conjunction with your broader marketing governance framework to ensure every campaign remains regulator-ready.