Content Pillars
- Employer Solutions – Case studies, pricing guidance, onboarding process, retention stats.
- Candidate Success – Interview prep, salary benchmarks, career progression stories.
- Industry Insights – Market intelligence, hiring trends, skills gap analyses.
- Operations & Process – ATS integrations, compliance, diversity commitments.
Template Library
| Asset | Purpose | Notes |
|---|---|---|
| Sector Landing Page | Win employer briefs | Include testimonials, process summary, CTA to discovery call |
| Talent Hub | Attract candidates | Feature role overviews, salary data, and application tips |
| Salary Guide | Capture leads | Offer downloadable PDF with regional benchmarks |
| Case Study | Build trust | Structure around challenge → solution → measurable outcome |
| LinkedIn Carousel | Amplify reach | Repurpose top insights with visual storytelling |
Production Workflow
- Ideation – Use search data, recruiter feedback, and sales objections to shape briefs.
- Drafting – Pair SEO strategists with subject-matter recruiters for accurate detail.
- Compliance – Confirm claims, approvals, privacy checks (especially for candidate data).
- Design & UX – Ensure templates support clear CTAs and cross-linking.
- Distribution – Plan SEO launch, LinkedIn promotion, email nurtures, and sales enablement handoff.
Internal Linking Blueprint
- Link sector landing pages to relevant talent hubs and case studies.
- Use job posts to promote evergreen guides and application resources.
- Spotlight enablement content (FAQs, discovery call prep) in employer nurture emails.
Measurement Framework
- Organic sessions segmented by employer vs. candidate intent.
- MQL volume per content cluster.
- Application start/complete rates from talent hubs.
- Sales cycle velocity for briefs influenced by content.
Enablement Tips
- Create Notion or Confluence workspace storing briefs, drafts, and final assets.
- Train consultants to reference key resources during intake calls.
- Refresh salary and market data quarterly.