The SEO Turtle journal
What we’re working on, what we’re learning, and the questions worth spending a little more time with.
Google published data on how people actually use AI Mode, and the fastest-growing query type is not what SEO teams have been building for. Planning and brainstorming searches are pulling ahead, and the average business site has nothing that answers them. Here is what those queries look like and what to build.
Everyone is optimising for Google AI Overviews and ChatGPT. Meanwhile a second network of answer engines runs on Microsoft's index, and most businesses have never once checked whether they are properly crawled and indexed there. It is the cheapest visibility audit in SEO and hardly anyone does it.
On the 25th birthday of Google Images, Google added image generation to AI Overviews. Search can now draw the picture instead of showing yours, with no photographer, no attribution and no click. Here is what actually changes for image SEO, and the part of visual search a model still cannot fake.
At I/O 2026 Google showed Generative UI: Search assembling its own calculators, comparison tables and dashboards in real time, rolling out free to everyone this summer. If your site earns traffic from a tool or a handy interactive page, Google is moving into that layer. Here is our practitioner take and what to actually do.
On July 16 2026 the European Commission ordered Google to share search data with rival AI assistants and open Android's assistant features to competitors. Everyone is reading it as an antitrust story. For anyone who cares about being found, it is a search visibility story, and Cyprus and the rest of the EU feel it first.
For years the assumption was simple: rank on page one and Google's AI will quote you. That link is breaking. Multiple 2026 studies show the overlap between top-10 rankings and AI Overview citations has collapsed from roughly three-quarters to under a half. We break down why ranking and citation have become two different games, and what a Cyprus or US business should actually do about it.
Google just made Search Console the first property you can verify without owning a domain. You can now see how your Instagram, TikTok, X and YouTube posts perform in Search and Discover. We explain why this quietly confirms your social content is search inventory, and what a Cyprus or US business should do about it.
The GEO crowd is selling paragraph chunking as the way to get cited by AI. At Search Central Live Milan, Google called it useless and pointed somewhere else entirely. We break down what Google actually said, why AI citation is a whole-site trust decision rather than a formatting trick, and what a Cyprus or US business should do instead.
Google just gave AI Mode the ability to act inside a handful of partner apps, not only answer questions. Instacart, Canva and YouTube got the first slots. We break down what this action layer actually is, why the partner list matters, and what a business that will never be on that list should do about it.
A new kind of visitor is showing up on your website. It clicks, scrolls, fills forms, and completes tasks, and it is not a human. Agentic browsers like Perplexity Comet, and the ChatGPT agent that replaced Atlas, are still a small slice of traffic, but they change what a website is for. Here is our practitioner read on the agent layer and what a Cyprus or US business should do now.
ChatGPT stopped being just a place to check out and became a place people browse and compare products. If you sell on Shopify or Etsy in the US, your catalog is likely already eligible. But being in the index is not the same as being recommended. Here is our practitioner read on what the product feed actually rewards and what a Cyprus or US business should do about it.
For a year the comfort blanket has been that AI Overviews only strip out low-value bounce clicks you never wanted anyway. A new randomised field experiment says that's wrong. The lost clicks were just as engaged as the ones that stayed.
Google's Personal Intelligence pulls a searcher's Gmail and Photos into AI Mode, so the answer they see is shaped by who they already are. That quietly turns owned relationships into a ranking input, and it changes what you can and can't optimise for.
Google finally published its own guidance on optimizing for AI Overviews and AI Mode, and it quietly dismantled half the GEO playbook vendors have been selling. Here is what the guide gets right, the part it conveniently leaves out, and what a Cyprus or US business should actually do this quarter.
Cloudflare's new default blocks AI training and agent crawlers on ad-supported pages from September 15. Most coverage misses the important part: it does not remove you from AI Overviews. Here is what to check and what to leave alone.
Everyone chasing AI citations is optimising for the moment ChatGPT searches the web. New data says that moment only happens on roughly a third of prompts. The other two-thirds are answered from the model's memory, which is a completely different game with a completely different playbook. Here is how to compete in both.
We got this one wrong in July, along with most of the industry: Google AI Mode did not need to come to Europe. It reached the EU, Greece and Cyprus in October 2025, in Greek as well as English, and AI Overviews are live here too. The runway is not the rollout. It is how few local businesses have adjusted. Here is the corrected timeline and how to spend the gap before your competitors notice.
AI Overviews show up on roughly a third of informational searches and almost none of the transactional ones. That split, not the raw scare stats, is the thing to build your strategy around.